Movie 28, formally adopted by the Hong Kong listing plan, and officially launched the Hong Kong listing process. According to the br> The more industry is that, in the Greater China has gradually become an international luxury brand in the context of the major markets, more luxury brands to step Prada footsteps.
According to reports, HKEx Chairman Ronald January of this year was to Italy Milan exchange promotion, and get Prada to board the Hong Kong-listed oral notice and in fact, as early as October last year, Ronald had traveled to Italy and Hong Kong-listed company intends to meet, and that a hundred years the family business to choose to listed in Hong Kong, some to supplement capital, while others are for the sale of stock, with future development.
In fact, for this to Hong Kong listing plan, Prada said before, I hope that through this fund-raising to pay off about 10 billion euros of debt,
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According to million euros (approximately HK $ 12.8 billion).
In fact, 10 times earnings estimates or slightly conservative. Prada, one of the underwriting line Lyon recently released Luxury lifestyles in China) study shows that in Europe, America and Hong Kong-listed luxury brand in 2011 the average price-earnings ratio was 20.9 times and 20.8 times.
In addition, the report is very optimistic about the next 10 years in Greater China for luxury goods demand of consumer goods and games Lyon regional head of research Aaron Fischer projections in the report, Greater China, the demand for luxury goods and travel, will be an average annual growth rate of 23%; Greater China luxury market share of global market share, fly from the current 15% rise 44% in 2020, he predicted the Chinese luxury goods market will increase in the next 10 years to 740 million euros, or accounting for 0.6% of GDP, China will become the world's largest luxury goods consumer market .
another investment banker, who told this newspaper that, in China, close to the mainland market, the luxury brands to list in Hong Kong will become a trend in the next few years.
the investment bank also revealed that, in addition to Prada,
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