The flower industry works like a simple value chain: growers
grow flowers, suppliers obtain them, then an flowers are purchased to retailers or
to wholesalers before consumers purchase them in bunches or bouquets. It sounds
really simple,
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the produce the flower industry are grown in Europe,
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and Asia, with Netherlands
for the reason that biggest trade center and Germany
given that the primary industry for imports.
Exported cut flowers from a Netherlands
to Germany
are probably the primary section of the international flower industry as well as a
significant organ of the European trade,
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around the world trade. On the American continents, Colombia
is United States’
major supplier. Japan gets
its cut flower supply in the more diverse base,
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Zealand, Europe, The Philippines, and Taiwan being
an important ones.
The Netherlands
may be the hub of these international flower trade there are plenty of 1950’s. The magic formula
of prominent position on the market is an efficient trade system that
facilitates the shipment of flowers anywhere in the planet. Flowers are imported from
growers in South America,
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and assembled with the Aalsmeer flower auction,
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profit floricultural produce. With the 1215n is the flower industry to
overcome the actual issue of wholesalers within import completely from
flower-growing countries.
For that supplier side, the flower
market is dominated by many major players that fashionable cluster of
interrelated companies about their own specialization and export markets. The
Dutch Flower Group could possibly be world’s largest flower supplier with companies located
in The european union and Africa. The opposite major
supplier in their European information mill the Zurel Group, that includes a turnover more
than $150 million. Both Dutch Flower Group effectively as the Zurel Group have three
divisions that correct wholesale, imports, and retail.
The advantages these major groups are pretty clear,
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perform due to the fiscal production and distribution during the year.
They additionally give discounts on flower purchases through marketing strategies like
flower deals,
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money with your customer and give him to purchase , bigger volumes of flowers.
Besides flowers, the flower companies also exports accessories like foliage
(fillers for any of the bouquet), flower foam, corsage supplies, artificial foliage,
vases, and ribbons. Other major accessories being purchased are packaging
equipment relating to the transfer of fresh, perishable flowers. Take a flower mats,
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foils,
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and Fresh International.
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