To channel the world , in order to complete the transformation, based on the domestic market, access problems is inevitable. So, how to solve problems based eyeglasses business transformation OEM channel problem then?
experience one: to build channels through the channel.
domestic sales at the beginning, glasses greatest shortages on the domestic market to understand the mode of operation, therefore, be good at to the agents by channel, by agents of the capacity-building channels, of course, where the agent refers to the strength of the regional market have the ability to mature agents, they not only have a relatively perfect sales network, and has a wealth of operational experience, complete sales management team, and glasses for the optical industry is also more comprehensive understanding of the product.
glasses together with the establishment of independent local sales organizations, co-operation of the regional market not only to the rapid expansion of channels, more importantly, can also experience rapid accumulation of channel construction, or even to develop their own sales management team in the regional market on brand promotion can save a lot of capital investment , too, especially the current brands are doing a lot of glasses flattening agent system operation in the context of marriage between us and these mature agents operability and greatly increased its attractiveness.
Experience 2: By boat the sea.
expand the domestic market, in addition to the channels of borrowing agents, and other eyewear brands bundle, color blindness contact lenses complement each other, , has a solid brand foundation, complete channel resources, but in technology, there are products missing and inadequate, especially in the capital, and became a bottleneck for their further development, and these glasses is export-oriented business advantage. find out chance shot, experienced a financial crisis and the brutal competition in the market, the struggle for survival and development, has become their pressing problems. for the channel is relatively stable, comparatively good performance eyewear brand, be an acquisition or merger, the domestic enterprises to expand the foundry-type glasses great way to channel there the strength of the glasses, the acquisition of foreign eyewear brand, is also a good choice, internal can use its brand to achieve rapid investment, foreign direct possession of its original channel, reverse attack.
2 ) glasses with domestic brands, complementary advantages, to play export-oriented enterprises glasses capital, technology and product advantages, the use of domestic glasses brand, channel resources, rapid penetration into the domestic distribution network glasses.
3) and imported eyewear brands, two-way break through glasses and imported brands (strategic alliances, agents, etc.), use its brand quickly upgrade their own brand of eyewear market influence, and then through the full investment to expand the domestic market, with imports of foreign eyewear brand in the anti-market channel breakout.
experience three: self-reliance.
that the establishment of the traditional channel model, expand and develop their own distribution channels. eyewear companies to expand the market through the sales team, investment dealers and other model for the development, sub- dealer or to set up outlets, self-developed domestic network in the domestic market at the beginning, due to lack of business experience glasses, Direct costs high, a wide range of glasses is not recommended to open outlets for the domestic market of glasses in terms of markets or outlets for a model with a focus on markets with absolute advantage, on the one hand glasses can enhance the key markets of the control, one can quickly gain experience and develop their own sales team.
investment, to build the market model, for export-oriented enterprises, the glasses may be relatively large degree of difficulty, but in terms of professional consulting company, hundreds of times, so glasses to establish their own enterprises in the sales channels, and professional consulting companies, the provincial heart and effort, and a multiplier.
experience four: the network channels, circumvent the initiative.
Internet marketing, web collaboration, e-commerce, companies can use the glasses the most effective channel resources into a small, quick, easy to operate not only quick to brand communication, but also to expand the channel glasses, the inevitable way of marketing now, the domestic Internet users reached 420 million, network spending habits gradually .2009 e-commerce sales 238 800 000 000 China, to estimated 576 billion in 2011. huge consumer groups and market potential, glasses to domestic sales, there is no reason to turn a blind eye.
network channel construction, how road to take,Coach Online Outlet Store, glasses, their own site, color blindness corrective lenses electronic mall ; professional e-commerce sites: Taobao, Dangdang, patted network; and Alibaba, Baidu; industry professional website; glasses (products) network video transmission, etc. OEM-based optical networking company has a wealth of practical operation of base conversion look, look to expand the network channels, bound for my own use,Coach Purses Outlet, especially for small and medium enterprises glasses, professional use of e-commerce website and more effective.
above experience is effective, but is best suited to their ,Burberry Outlet Store Online, glasses blindly without the use of additional analysis and selection, is likely to be fruitless. different glasses, moves and changes can be random, and the combination of a variety of moves, multi-legged walking is king; for small and medium glasses, to choose their own can do, go all out, in order to have more chance of success, channel, brand glasses as part of the operation of systems engineering, and glasses must be brand strategy, brand positioning, pricing system, with sales policy combination of full consideration, in order to achieve real success.