The business is booming with Tablets - Onda Tablet PC. The retail giant Amazon wants to join the front and sends it to the Kindle Fire HD 8.9 device now its biggest ever in this country at the start. The price is a challenge to the competition - Amazon wants to make money with the devices in other ways.

The online retailer Amazon brings the previously größete version of its Kindle Fire tablet computer HD to Germany. The device has a 8.9-inch screen (equivalent to a screen size of 22.6 cm) is now available online and at retail partners such as Media Markt, Saturn or Expert. Amazon had in Germany so far only two smaller Kindle Fire with high-or low-resolution 7-inch screen sold.

With 269 euros, the new Kindle Fire is cheaper than most other larger tablets - Sanei Tablet PC. User bind to the device, however, largely based on the offer from Amazon. While on the devices running the Google Android operating system, but in a specially adapted version of Amazon. This user can not without very elaborate steps to access the entire range of Android apps. Users can install new apps only on Amazon's own app store, where some popular Android app missing from the Google deal. With e-books, the offer is limited to the Kindle offering. Especially when viewing videos on the offer of the Amazon subsidiary LOVEFiLM

Behind this is the declared strategy of Amazon, the pass device virtually at cost to the customer and to make profit later by selling content and services. This keeps the profits small, especially as the world's largest online retailer is also investing heavily in the expansion of infrastructure and services offering. Sales calls Amazon's not traditional. It merely means the Fire Tablets are the best selling product on Amazon.

Andoid on the fast track

The market for tablets(PIPO Tablet PC) has became highly volatile. Of the great demand for the devices increasingly benefit the providers of Tablets with the Android operating system. According to the firm IDC, the market share of the Apple iPad this year will fall to 46 percent. 2012 Apple began with 51 percent market share as of yet more tablets than the Android competition. Even with the tablet sizes, there are strong changes. The originally proscribed smaller devices with 8-inch diameter are in high demand, and Apple has recently launched the iPad Mini to an appropriate model.

While market researchers expect the spread of tablets weaker business with e-book readers, Amazon will continue to offer both device classes. "We do not believe that tablets and e-readers in the way," said Germany boss Ralf Kleber. It related to different devices for different usage scenarios.

Amazon now offers over 140,000 German titles electronically. In the autumn started in Germany Kindle Lending Library 12,000 books are now available in German and a total of 300,000 titles.