blessing to Lou Xiang-Peng, chairman of brand marketing consultants

According to the

Wengyuan County People's Government to the Hua Li

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the current problems?

Here I accept the Southern Rural News reporter's question about the main points:

First, Wengyuan County town received

geographical indication products, is produced in specific regions, as the quality, reputation or other characteristic essentially depends on the origin of natural factors and human factors, examination and approval by the name of a geographical name products.

Wengyuan and reputation of standard products. In other words, produced elsewhere, What is the criteria and standards in the end but it has not been certified. For without the protection of geographical indication products,Louis Vuitton Outlet Online, consumers just do not believe these products are produced according to where, how the quality.

get GI protection products, like the fact that the marriage had been living together, leading to the civil affairs department official recognition of a As far as I know, in law, Wengyuan Hua Li

second,

From a historical point of view, is the category name, anyone can call, as long as the plant property right, nothing wrong, no special properties, and exclusive, as originating in Japan, Fuji Apple, who introduced the species, whose products Fuji can be called on the same.

Hua Li

Third, the protection of geographical indications useful to you, how to protect their interests?

protection of geographical indications useful? How to use?

protection of geographical indications can only prove that they are certified through the state,Cheap Louis Vuitton Handbags, which is the protection of geographical indications has not been publicized enterprises can not. This certification, the more the consumer can not be judged from the appearance of the product quality, the more the work. The problem is Wengyuan own publicity was not enough, think that they get the

intellectual property rights as the Chinese Academy of Agricultural Research Center, Liu Lijun said,Burberry Outlet Online, that led to the current situation. In this case, the three main producing areas in China, Li can challenge the quality supervision department, the application to expand the The development of specialty party reached a considerable scale must be stimulating effect on the local economy,Sunglasses Hut, so do not do not do it,Louis Vuitton Handbags Outlet, no big market, home to the first fight. Together the three big Chinese industrial Lee, is to focus on relevant areas related companies do!

fourth, three Chinese brand Li is only done in order to solve the origin of the

area famous in the development process, there is a widespread phenomenon: the origin and the category name. Name almost all without hesitation, Such as The origin of the name and category of hazard is one origin of resource sharing, the name became the generic name of origin, no one can be called, was eating the same big pot. Results, we resource on the origin, the time can just grab abuse Nishajuxia until the smell of the operator to do; the second is the product name is too generic, there is no exclusive sense, too easy to follow even the counterfeiters to those opportunities. San Hua Li is encountered such difficulties. This issue has become a headache for many regions of the famous public issue!

geographical fact not difficult to make the brand famous:

first occupy the category, to do their own brand.

Yangcheng Lake hairy crabs

how to do? Occupy the

Speaking of mustard you will think of Fuling. So, do the mustard its brand called Chongqing Fuling mustard group companies will

Beijing Roast Duck has many companies are doing, and Beijing roast duck is a category, Quanjude is the brand, unique; XIXIA rich mushroom, and Mushroom sauce is a category,Discount Louis Vuitton Handbags, Zhongjing is the brand, unique in the world. In short, do the regional famous brands, famous region must stand on the shoulders of resources to create a new brand, the brand's authentic representative of the category!

Second, innovation generation, heavy tree category and brand standards, so that different brands, different characteristics

regional famous brands do not always rest on our laurels, in products, innovation in the process, bypassing the peer competitors with innovative products, heavy tree category and brand standards, to make their brand unique.

New Zealand Jia Pei modified the original taste of international acidic green kiwi, introduced the taste of sweet yellow flesh side of the new varieties - gold kiwifruit. Change from the sour taste sweet, fruit from green to yellow, so that competitors can not cope.

Third, as a leading enterprise initiative to conduct integrated marketing communication

name brands should be business-oriented, leading enterprises should be doing my part, take the initiative as it is the responsibility and the biggest beneficiaries.

leading enterprises and associations to integrate government resources, integration of upstream and downstream resources to a unified organization, unified production standards, uniform channels, unified brand, unified identity, uniform quality and uniform demands way, to carry out the production and marketing communication, which is integrated marketing communication, who take the initiative will benefit the most.