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Ford touts charitable contributions
DETROIT ugg botas barcelona, April 19 (UPI) -- Ford Motor Co. says it has begun a nationwide advertising campaign touting the U.S. automaker's contributions to charity. The Detroit News reported Sunday that Ford is sharing its record of corporate citizenship in a two-minute video being shown before "G" and "PG" rated movies in 1 venta ugg,700 theaters across the nation. The video highlights the philanthropic work of the Ford Motor Co. Fund and the thousands of hours of volunteer work performed by Ford employees on company time. Jim Vella, president of the Ford Fund, told the newspaper that "charitable investment" continues to be important to Ford cheap ugg boots, even as it struggles to remain solvent. "Obviously, we have had to scale back classic ugg boots, but it's important that we're still out there botas ugg baratas," Vella said. He noted that Ford donated $40 million to U.S. non-profits last year kids ugg, despite losing a record $14.6 billion. "It's good business. It does help improve our corporate reputation and our brand image," Vella said. "Over time, it will improve purchase consideration." The advertising blitz makes good business sense ugg sale deutschland, an advertising expert said. "Ford, like a lot of advertisers these days, is following the people who are flocking to the movies during the current downturn," said Amy Jane Finnerty, director of communications for National CineMedia LLC ugg deutschland günstig, a nationwide theater network that is putting Ford's ads on 17 ugg outlet deutschland,300 screens this month.Related articles:
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