If you are one of the many people seeking only the best formula designed to hydrate dry facial skin, then my advice to you would be to stop listening to the ads from the major cosmetics companies. Of course they are going to show their products in the best light, because business is all about getting a return on your investment. The marketing for most skin care formulas goes a little overboard in touting the positive aspects of the product.

Many times the marketing campaigns of the cosmetics companys borders on being downright dishonest, and very often that line is crossed. These companies have spent billions of dollars convincing the public that their skin care products are safe for them to use, and that certain ingredients will do things that in actuality they are totally incapable of doing. Let me explain what is wrong in what these companies are telling you.

Many of the most popular formulas developed to hydrate dry facial skin feature ingredients such as paraffin wax, mineral oil, and petrolatum. These petroleum based compounds are derived from the same incredibly dense byproduct of the crude oil refinement process that gave us Vaseline so many years ago. For those too young to remember, petroleum jelly was supposed to perform miracles on the skin.

As it turned out this dense material could not be absorbed by the skin, so it simply formed a greasy film on the skin that clogged the pores, interfered with exfoliation, attracted and trapped dirt and grime, and disrupts the normal production of our own natural oil. Mineral oil, petrolatum, and paraffin wax are slightly thinner than petroleum jelly is, but will for the most part have the same affect on your skin.

On top of ineffective petroleum based ingredients commonly used to make formulas to hydrate dry facial skin, many products also include collagen, elastin, and hyaluronic acid compounds for smoothing out your wrinkles. All these ingredients do is bind water to the skin to make it look temporarily smoother. Your skin cannot actually even absorb these compounds.

The ingredients that you need to effectively hydrate dry facial skin are plant based oils and waxes. These components possess properties that make them far better at moisturizing the skin than anything else you can find. These natural ingredients also keep your skin healthy, by infusing it with essential fatty acids, vitamins, and minerals.

Natural compounds also supply your skin with loads of healing antioxidants, which help to reduce the severity of your wrinkles. For looking as young as possible it is wise to try the all natural formulas that feature Phytessence Wakame kelp extract, and the protein and enzyme fusion Cynergy TK. These compounds protect your hyaluronic acid from being broken down by enzymes, while dramatically increasing the production of your collagen and elastin.

Now that you know all this, dont be fooled by the companies trying to sell you formulas with ineffective ingredients. Natural compounds are your best bet to not only hydrate dry facial skin, but to eliminate the outward signs of aging as well.

You can learn more insights by visiting my web site and discovering more natural ingredients I personally use daily.