Chinese young wealthy family the future of luxury consumption

Master card recently released this new Asia-Pacific luxury market report ,report displays China will continue to drive demand for luxury goods and services ,and the young rich family on luxury goods demand growth than older affluent high .
China is becoming the world most worthy of your attention of consumer with luxury goods ,provides arguably become the world third largest client of luxury goods market .michael kors cheapIt is rapidly growing young affluent luxury main client groups .
This group carries a higher education degree and salary level ,like to consider new things ,easy to accept manufacturer guide . Elite luxury in our company, with Lancome perfume ,fashion wear ports are prevalent ,a person of higher wear million yuan a dress also there are plenty of people who .
In Chaoyang District foreign-funded enterprises of any certain work said Miss Zhang Xin ,her company ,we pay considerably attention to their own packaging .LV ,Prada glasses ,chanel handbags fashion ,Rolex watches .
.. ... These huge brands has become a young wealthy family daily consumer goods . this new group is not what a lot of people understand ,generally speaking ,they are thirty-five years the following single or hitched but had no children ,their own income is 1/3 highest consumers ;most successful ,is in the rising time period ;they often have received higher education, for the majority of technical elite ,like to do professional white training collar ;they enjoy high salary procedure ,purchasing power is higher ,more than the market average .
Young and rich family as social elite pronoun at the same time ,also became synonymous having luxury .According to the community luxury Research Center survey ,now the top luxury brand major buyers concentrated while in the 28 years to Forty years age, is also a young wealthy owners ,people purchase project focused on clothes ,cosmetics ,watches and alcoholic beverages and tobacco and various other personal items ,as well as relates to a large amount of consumption items for example the purchase of real estate ,car or truck ,yacht ,family property investment and other family members are relatively high for many decision weights .
MasterCard International Asia-Pacific chief economic adviser Wang Yuehun pointed out ,young affluent lifestyle and consumption to they love to luxury goods ,they are free to arrange the revenue of most used for the consumer rather as compared with deposits ,therefore the motor purchasing energy level is very high .
Their way of lifestyle to the pursuit of his own position as well as fashion ,luxury goods acquisitions also gamble at high pins .With the older affluent emphasis on finding more meaningful ,more enjoy the luxury of a content experience different ,michael kors cheapyoung rich people pursue high attractiveness ,fashion ,popular items ,in the process of consumption to products, emphasize the experience of personality ,on the function of product to worry about ,pay more attention to consumer luxury in itself ;although to mature luxury consumption the market place also occupies an important position in this experiential consumption ( luxury travel ,personal services ,hunting ) is not very fond with ,or is still rather unknown, in comparison with a limit range of pop .
In addition to this propensity to consume ,consumption habits ,age and other factors ,the explanation for this difference lies in their different way of living .Wang Yuehun says, young was born with rich family after the ,witnessed this change rapidly social changes ,be aware of the rich life ,while the older affluent mostly experienced social and economic unrest .
Dragon ,the luxury system CEO ,world luxury analysis center chief analyst Yan Shibin told this economic young ,affluent fashion brand and luxury manufacturer can have a clear recognition ,keen European brands ,nonetheless brand loyalty is not certain, this and they love to self image is constantly changing as effectively as the brand continuously awareness and knowledge about .Michael Kors
In the number of young men and women ,consumption of luxury goods brand has the absolute advantage ,which trend has intensified the trend . Degree luxury MasterCard Asia luxury market place report points out ,to 2016 ,Far east mainland and Hong Kong and Taiwan luxury consumption will reach $58900000000 in which often young ,affluent luxury consumption may reach 33400000000 dollar ,young and rich group will grow to be China main .
What are the reasons that a not rich developing luxury consumption development traction is so strong ,in order that the young rich family consumption capacity is climbed successively actu ?There is no doubt that Chinese economy high quickness development ,the promotion of thorough national power ,developed a batch of such vibrant people -- they have high consumption ability ,there're confident, for a better life is full of longing ,well and stable towards the society and personal safety feeling with optimism, a powerful thing to enhance their hang by cattle survive luxury goods ,purchase .
However ,exclusively high spending power ,there is demand for luxury goods or not enough, there must also be a dynamic luxury market .At the moment, China has become the world pay an increasing number of attention to the luxury client market ,can say Chinese modern luxury development ,young affluent consumption continues to grow, with foreign luxury goods companies attention inseparable .
In China has entered or is about to enter the Chinese luxury goods company, have quite a person part has a detailed plan and commence to implement strategy of Chinese market .Not just in the clothing ,watches and other odd amount of consumption is not too high industry can be seen through these top brands have been entered China ,jet ,boats and other high amount with consumer goods industry also began their own journey .
Chinese consumers in the personal financial service market sectors such as tourism ,Michael Kors Satchelcan also enjoy all these high-end consumer service .China not exclusively has huge market capacity ,more people Yanre market growth rate and potential .
As this Chinese economy and the further growth of Chinese high income group expands further, the market of the future must be blew . Yan Shibin tell economy .Also ,luxury continues to grow ,young and rich family consumption capacity and this global development trend of marketing about .
American scholars ( Mlehael J Silversteinl with the customer what to buy a elaboration towards the future of marketing is polarized ,on the one hand, popular items to meet people needs ,in contrast is the high-end luxury continues to grow ,to satisfy the people fashion and individuality .
The so-called high-end products may not really have a larger market ,the item can not represent the men and women . This one viewpoint on Chinese market have a specific significance .This may also explain the high-class continues to grow a reason .
So now the coastal huge city are beginning to luxury mall construction ,because it is the most development potential of the market . The Nanjing Typical University psychology department director Dimple Jiayong told the economy .
There would be a best-selling book called luxury bring prosperity ,this author Wolfgang .LacZ Le think ,luxury goods production as well as consumption on the quick development of society have a confident effect ,luxury focused within the most advanced technology , Michael Kors storeby far the most harmonious product aesthetics ,by far the most personalized and humanized quality connotation ,so they production could stimulate technological innovation ,create jobs ,shape grade and type .
In economic globalization ,more and more items to become a symbol of luxury ,today is tomorrow general products .But there are degrees ,overkill, luxury goods consumption is in addition so .Young affluent luxury exposed self exhibit ,rich ,public psychology ,is extravagant ,bluffing.
Undesirable phenomenon, the individual together with the luxury goods market development is really adverse .Italian fire Lee ETRO President GimmoEttrO once said , I add young people because of her vanity and consumption ,shopping or to think about their own economic conditions ,there should be a plan .
Ding Jiayong suggests ,young affluent luxury consumption to socioeconomy improvement has certain and positive effect ,in the change with people ,way of life ,spiritual lifestyle plays an important role .
But also should be aware of ,at present China still is not very rich ,most young people can only claim better than many ,so not encourage luxury consumption .Deluxe industry short leg when this young rich family with money in exchange for a piece of luxury ,the most content is supposed to be the foreign high-class goods manufacturer .
Of course ,foreign luxury goods manufacturers to pacify China young affluent and rack one .At the moment, China mainly concentrated in the car ,fashion ,perfume ,champagne ,purses ( package ) ,watches ,luxury goods manufacturers are closely around them to be able to make a fuss ,actually tell them the luxury is how to be able to flaunt their personality ,to show their own identity .
They also according to Chinese young