Chinese imports of wine of malformations of the consumer marke

Beginning of the end of the season ,as the protagonist of holiday consumption ,wine merchandise again heated market .Moutai ,Wuliangye old high-end product prices soared ,while best new noble imports of wine is not weakness :Leading exquisite packaging ,store display rack was packed ,sales climbed up .
French Bordeaux Wine Industry Association recently released information in 2010 ,China for initially :instead of Britain and Germany ,becoming the top ship market for Bordeaux wines ,furla shoptotaling 90000000 euros ( about 770000000 yuan) .
Another customer survey, 2009 and 2010, China imported grape wine sales price to rise together ,the average once-a-year growth of more than 100% ,the subsequent 5 years is expected to be the cause of 30% of the market share of the wine .
A series of phenomena and data make men and women excited unceasingly, it feels we have logical access to international wine consumption in the market, can completely enjoy the delicious wine imports .
But the China Brewing Market Association branch secretary-general Wang Zuming told Global Persons magazine reporters repeatedly mentioned : imported wine market is immature .A the moment in the study abroad wine professionals ,also in the back to reporters e mail wrote: this is never mature in all aspects, from the introduction ,product sales to the consumer .
Imported wine market is rather big ,very rich ,each of our dealers and consumers currently have entered the door, but has just stepped into your door . Behind the huge product sales ,it is such a mature market method ?Global People magazine media reporter in-depth French chateau ,visited a quantity of domestic senior dealer ,industry experts ,and also from consumer groups to receive first-hand information ,try this market to understand the defects ,find out the blind spot ,to find potential and also development direction .
French Chateau Main :Chinese dealers here don received editorial assignment ,this particular print journalist in Portugal made a special trip to Saint Emilion area ,right here called the Bordeaux wine of source .
The sun ,of more than Twelve hectares of vineyards and blue air add radiance and beauty to one another .In order to ensure the quality ,Furlaa vine has only 7 branches ,and also between the tree as well as tree grass ,is to help them to take out excess moisture .
Don Chinese speak good French wine ,but I and many Chinese dealer dealt with ,also asked why they will like French wine? French wine where? There are few people can explain why . old wine split, before retiring in Saint Emilion a winery work , wine is excellent ,first of all depends on Soil and also environment and other aspects of the conditions are suitable for growth of grapes .
Bordeaux summer sunshine, hot and also dry ;warm during the cold months ,marine climate stabilization and mild ,the grape here have ended up very happy, grow healthy and delectable .In addition ,wine is a complex ,fine work ,mainly for production of France wine world ,never just save process measures .
Today, France is still the world only authentic Vintage producer . Without any doubt ,the most recognized by China consumers of French wine is wine ,while the French wine ,and wine is many prominent in Bordeaux .
Many people will Bordeaux wine hang in mouth border ,but in fact the differ inside thousands of ways ,Bordeaux wine .In this 100000 hectares of grape growing regions ,vineyards everywhere ,other than the famous in the world winery -- Lafite ,Obiang ,Plato ,Mouton and Margaux ,measurements up to thousands of wines ,which include long history ,distinctive old winery .
But the community wine farmhouse unfortunately ,Chinese dealers have mostly brushed aside these features ,using only the Bordeaux area will they all included in .Your famous wine region of the southern part of France Languedoc and Roussillon region of a winery master advised reporters: here, white wine more features ,I also had to come through Chinese partner referral in white wine, but they seemed to have absolutely no interest in ,only after red wine .
Later I personally learned ,the original ,many Chinese consumers chose the white wine enough grades . According towards reporter, a brandy Koniec spirits ,often by french family used to flavor ,reporters at the snack ,buy Furla bagsoften a bit ,in order to make the cake preferences better, of course, can be also in anteprandial drink a small mug as an appetizer ,now ,however China dealers importing large quantities of this wine ,even prepared to invest in enhancing .
This type of investment ,even French wine producers rather puzzled .Dealership :make tricks say we not fully developed ,not surprisingly ,wine imports into China is thing of nearly 20 years .
The domestic senior wine identification of Mr. Shi Qi says to the media reporter .Chinese wine heat began in the early 95 century, 1995, Aussino recognized, become Guangzhou and even the whole China local earliest engaged inside wine import business enterprises .
In 1996, China Guangdong coastal economy developed area initiated wine boom ,ASC ( St Pierre boutique ,Chun Tak liquor ) and a number of other wine importer and representative has also published .
By 2005, China wine imports a quantity to exceed 10000000 kilograms first .At present, China engaged in wine import business has a number? The media reporter interviewed a number of agencies ,like China Brewing Industry Association branch did never give a ballpark figure .
Subsequently, in the web wine import agent keyword search, soon to be 7950000 results, agents exactly who have made imported , quality confidence ,solicit the business .Combined with the consumer more and more fireplace ,the dealer has than in ex- years for many ,but problems remain in existence .
The first is through the packaging for profit .A dedicated filling wine dealer told the reporters ,the original bottle of imported and bulk imports, imported wine to type in the domestic two kinds of most important way .
The former is correct for the well-known brands or the durability of the vineyard ;and a few tiny vineyards due to independent open Chinese market, often pick out and united to the Chinese dealers supply bottled wine ,to the state again .
The dealer disclose ,in recent years, many domestic bonded area are new a small wine international packaging center ,buy Furla bagvat of wine imports is right here to be put into vials ,and also posted on the original shipped in label .
Ma Hua engaged in wine signific business has been for many years .He or she explained to reporters : wine is delicate ,heat range and air exposure conditions have specific requirements, even a little leakage ,won't be able to drink .
The origin of the bottling significance is based on ,production ,filling make smooth reading ,to maximize the reduction of import and ship in the process of risk, filling wine cannot guarantee an area .
In the industry Mopagunda years ,MCA seen too lots of peer coup : in order to reduce money transport weight ,keep your charges down ,they will sometimes take advantage of the soft bag instead of the cask, and the wine is increased to prevent the transport of sulfur dioxide ,in the act of decay ,spoilage .
Some dealers once aware for the taste of the wine in the transport process of change, or other losses ,actually at the time of completing water ,adding pigment ,essence, oak essence blending .
Free pricing ,could be that the market is not mature ,never standard and performance .Mr. Wu is often a foreign trader ,a year ago, he visited Spain to travel to beverage a wine ,feel taste excellent ,price is 15 euros (in relation to RMB 128.
4 yuan ) ,up to mind ,to the wine into china .He had taken a kind of wine to go back home, called a phase of wine professionals ,experts have tasted that coffee, call this is a good wine .Mr. Wu to be in the best of people ,intends to give the wine price Five-hundred yuan ,experts are available he said : can sell 2000 yuan .
Listening towards reporter on this matter reports ,MCA ,often only inexperienced traders will give a never well-known brands such outrageous prices ,but it reflects the Chinese market pricing is random .Furla Tote
This will be an abnormal consumption market , said price ,Ma Hua face required smile , initially, I give store supply ,had asked the shopkeeper to control profit edge ,don sell so highly-priced, but the other said ,so will never work, wine selling price ,people will feel sure is false wine ,however don .
Incredible ?But the Chinese market at present is this sort of ! China Brewing Industry Association Professional Committee new member Li Demei told reporters ,Koshi Ki is better ,Chinese consumer misconception, the market is not mature performance : in reality, wine in France has no specific pricing rules ,but in the market and also consumers are relatively mature The french language ,the business is impossible also won't be able to free pricing .
Consumers :the wine is equivalent to the wine for 1984 to produce the first bottle of dry white wine of the Chinese people, wine is a hundred-percent exotic .Initially,