Fiona on a popular Australian women's Shopping Forum

I mainly domestic customers purchasing in Australia "specialty" - UGG snow boots, Julie skin care products, as well as LV, Gucci, Cartier and other luxury goods. Customer order requirements of our objective to develop shopping habits. Just joined the crowd to chase the little white luxury goods, generally will not choose our purchasing.

Take the LV, the rounds with the years after foreign prices and domestic prices declined about 5 percent, plus 10% of the purchasing costs, some of the basic models of the domestic price advantage noticeable. We are looking for experienced luxury lovers, they chase the style, limited edition, the latest is their favorite. Customer's requirements are very clear, they also cool the gas purchasing them.

We will not linger too long in the store, pick East West did not choose, try on the trouble. We will go once the LV store to buy two Neverfull, three or four wallets. But more often, we will directly report the type, style, neatly pay leave. Sometimes, we would like VIP customers, as the latest book, limited edition, so that staff transferred from Melbourne or other cities over the goods,uggs online outlet, all made to order.

Of course, the "cargo sweeping" is sometimes inevitable. Around New Year, my partner in Australia, Sydney once swept all the UGG store. At that time, we almost bought Empty the entire UGG store in Sydney, in the end, ran off the legs buy orders required color, type and size, can only be scheduled on the official website. The longest time, waited a month before I get the goods.

Blind obedience on the ads when

Zhu Jie fashion magazine senior editor

Behind the shopping madness is the herd mentality at work. Most of "cargo sweeping" are not really like the product itself, but more attention to highlight the distinguished luxury status.

The ingredients and there are vanity, and everyone wants to look better. Chinese people sometimes think that the ads do more is a good thing. For such a psychology,official ugg boots, these luxury brands is the best way to attract consumers in the major media advertising on the bombing. Originally a humble bag, as long as the stars attending the event to bring in frequent appearances on the major fashion magazines, it will naturally attract many followers.

A simple example is: a luxury brand in similar magazines put in a full-page advertisement costs, much higher than abroad. Domestic advertising, the focus falls on bags, shoes, clothes itself, and foreign brands will focus on the overall image and content.

Conquer the world rely on the avalanche of advertising, marketing strategy to develop such a large group, "blindly" luxury lovers. Chinese people's concept of brand is that I bought will let you know, they are often those who love a very prominent position in Logo style. Western luxury advocates the contrary, they are most eye-catching big offensive logo, that it is free to do publicity for the brand, very tacky.

Need to release repressed desires

Shanghai Yan Zhengwei, chief of psychological space-time analyst counseling firm

Chinese people overseas. "Crazy" and their shopping is work, life under tremendous pressure.

These have some spending power of people, usually working pressure, often in domestic consumption to become more rational. As a result, has been suppressed desire of certain luxury goods. Once arrived abroad, living in a relaxed environment, long repressed desire to be at once aroused, will be to get through the crazy shopping psychological satisfaction.

The beginning, many people unconsciously get pleasure in shopping. Several times down, they found one of the "law" would regard it as an effective way. Pressure, when to go abroad to find a few friends to buy something, come back to their work.

In my opinion, as long as the shopping is in the range they can afford within the economy, after all, a reasonable way of decompression. The cumulative pressure of work usually requires a vent channel, shopping is one of them. Even for obsessive-compulsive disorder "Shopaholic", the shopping than the repeated hand washing, work, material wealth and other symptoms to be more "safe."

Overseas buyers is not enough reason

The first peak of the French University of just JD

Chinese in France to buy luxury goods are mostly tourists, many come together with the tour, in groups. Some of these are government officials travel abroad at public expense. There are many people purchasing domestic relatives and friends, so often a buy is a lot.

I have read some crazy situation to buy luxury goods. Many Chinese tourists lining up to buy perfume at the perfume counter, lined up to pay out of the hot demand new look to buy and empty, some people do not buy your favorite products because some dejected. Because most of them come from the domestic tourism trip, which is a very important goal is to purchase some luxury goods in France.

However, I do not envy such a situation. Luxury goods in China's rapid growth, because economic growth is a lot of new rich want to show off their strength. This situation will slowly fade as economic growth. In France, people generally are not interested in that kind of consumption can not afford not to buy, but their consumption is more rational. They seem more willing to put money on a vacation, sun holidays to the Mediterranean Sea.

In fact, the Chinese people to buy things in France is not really a luxury of the offers for higher quality, such as the popular LV, be it in the low-end luxury products.

Chinese luxury consumption of five Q & A

Q1: Last year, the global luxury goods market in China's market share is?

"Ernst & Young report on China's luxury market":

In 2004, China's share of global luxury goods market, 12% of sales, with annual sales of more than 20 billion dollars. Earlier this year, double the data.

"World Luxury Association report":

As of end of January 2009, the Chinese luxury goods to total $ 8.6 billion, the global share of 25%, for the first time surpassed the United States, ranked runner-up spot. Predicted that by 2015, the Chinese luxury goods will account for 32% global market share.

"The U.S. consulting firm Bain & Company report":

The next five years, the Chinese luxury goods market will reach 20% -35% annual growth.

Q2: In China, many families can afford a luxury?

China Brand Strategy Association:

In 2005, China has 175 million consumers have the ability to purchase various brands of luxury goods,ugg boots authentic, 13.5% of the total population. -1 300 million people of which 10 million are active buyers.

McKinsey recently released a survey:

Number of wealthy families in China in 2008 reached 1.6 million, of which 30% live in Beijing, Shanghai and four cities in the deep, living in the most affluent of affluent households in 10 cities accounted for 50% of the national total. At the same time, this figure is growing at a rate of 16% is expected by 2015 will reach 400 million households. By then, China will become second only to the United States, Japan,uk ugg boots sale, Britain and the world's fourth most countries the number of wealthy families.

Q3: Who is the main consumer of luxury goods from overseas?

McKinsey recently released a survey:

The average age of affluent consumers in China than the United States and Japan, consumers younger than 20 years, of which about 80% are in the age of 45 years of age, while the U.S. 45 years of age accounted for only 30% of affluent consumers in Japan only 19%. These people are well-educated, most private entrepreneurs, they are willing and able to try foreign goods and new technologies.

Q4: Why the Chinese consumption of luxury goods?

Fudan University, Assistant Professor of marketing, international luxury goods company consultant Lu:

Chinese consumers to buy luxury goods mainly for two reasons: to highlight the luxury "status", that marks their success. They also seek a better life. 64% of Chinese consumers believe that the success of luxury brands represent only 1% of people will be synonymous with luxury as superficial.

Q5: What are the most popular luxury brands?

"2009 is still superior to products - China's millionaires brands tend to report":

In most rich and popular "list", Rolls Royce, Mercedes-Benz S-Class, Audi A8, Bentley Continental, BMW M Series, BMW 6 Series and other Lilikeshuo. Patek Philippe, Piaget, Cartier, Rolex, Gucci watch brand is the most vocal. Regal is a favorite of cigar Davidoff, Monte Crist and Cohiba, and China, Panda, Yuxi deservedly occupied the top three domestics brand. Other apparel brands, jewelry, liquor, perfume cosmetics are also the most popular list.