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China's apparel market this the west east sunrise rain contrast

womens dresses uk Recently, the first American casual brand cover Pu (Gap Inc.) announced a new plan in China, is expected in China this year to open 35 new stores. Cover Pu Group reported 2012 sales in Greater China to maintain growth, such growth just long winter in China's apparel industry.

The data show that in 2012 China's 100 key large-scale retail enterprises apparel retail sales volume of retail sales both fell, down 2.19% and 6.04%, respectively, compared with the same period in 2011. In the same year, Li Ning, special steps, Anta close the store more than one thousand public well-known domestic brands.

On the export side, the General Administration of Customs statistics, in January-May 2012, apparel and clothing accessories, total exports amounted to $ 52.57 billion, an increase of 2.5%, while the country's total export value reached $ 774.4 billion, an increase of 8.7%, exports the situation is extremely grim, export case of cold and consumption and investment downturn government to the Chinese garment industry "winter" the official explained.

Interestingly, with the interpretation of the Chinese apparel industry, the information provided by the Boston Consulting Group, pointed out that Chinese consumers spent each year on clothiers amount of about 1150 yuan / person, only 1/5 of the per capita, far from meet consumer demand, Chinese consumers still growing desire for new clothes. cheap fashion clothing

China's apparel market this the west east sunrise rain contrast is not a cover Pu Group-specific. H & M, Zara and other European and American brands in the Asian market, especially China market share growth. Last year, H & M opened 52 stores in China, accounting for 15% of the world's new shop.

It is understood that the cover Pu Group global sales in 2012 net profit $ 157, nearly 3100 stores. Enter the Chinese market in 2010, major developments in retail stores and online shopping mall business, cover the end of 2012 Pu in China opened a total of 47

nolk 24.04.2013 0 76
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24.04.2013 (4182 días)
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