Chanel Dior luxury prices surge

louis vuitton outlet store On the magnitude of price increases and prices of products, head of these counters to the daily news that, at present has not yet received details of notifications, therefore unable to inform. For the "price boom" will affect more luxury brands, reporters interviewed other brands brands

For the "price tide", has enterprise open said is because raw materials rose, but wealth quality Institute President Zhou to reporter said, regardless of is marketing cost of rose also is raw materials cost of rose, its are is imagery causes, real causes is price policy, "China market luxury of needs very strong, Enterprise maintained price, is conscious to manufacturing supply and demand does not balance, achieved profit space of maximize".

Chanel Dior jumps into "price boom"

louis vuitton outlet store online From December 29, 2012 Pui ling Fei [microblogging] waves of price increases led to a luxury price, the brand will be a cream from 380 Yuan rose slightly to 390. On January 4 this year, SK-II Shoppe raised its price of 80% products, ranging from price adjustment range from a dozen to hundreds of dollars, such as the white 215ml bottle of essence, is now in the hands of the 1210 Yuan up to 1270 Yuan, or 4.7%.

Recently, Chanel and Dior two brands also mulling rising prices. Reporters yesterday Beijing parkson shopping center Chanel counters and Dior counter, respectively, confirmed news of the two brands will rise in the future. Heads of the two counters are told reporters, had received an e-mail from Headquarters will rise in the future. As regards the specific price of time, head of the Chanel counter, about January 15 or 17th. Head of Christian Dior counter indicates that the January 31 or February 1.

Louis vuitton outlet But the magnitude of price increases and prices of products, head of these counters to the daily news that, at present has not yet received details of notifications, therefore unable to inform.

For the "price boom" will affect more luxury brands, reporters interviewed other brands. Estee Lauder you too stores and jiaolan [Twitter] contemporary counter told reporters, not recently received notice of the price increase. Creme de la mer customer service told reporters, did not receive notification of price increases for the time being.

Price strategy of luxury goods in China?

For the cause of international brands of cosmetics collective price adjustment this year, brand consistent interpretation is, raw materials, human resources, tax, inflation, exchange rate fluctuation and market environment, and many other factors result in higher costs, resulting in Terminal sales had to raise prices. Detection of SK-II senior brand public relations manager in China Yang Bo had stated publicly to the media, price adjustment was mainly influenced by the effects of raw material and labor costs, the price factor.

But different views within the industry and enterprise. Zhou told the daily economic news reporters, although the objective factors are higher costs and exchange rates, and other reasons, but the real reason is price policy. "The Chinese market is very strong demand for luxury goods, luxury brands remains price, is conscious of the price policy".

louis vuitton online outlet In her view, luxury brand strategy is currently maximising brand rather than maximising consumer. At the time strong consumer demand, its policies led to luxury brands while controlling production, while raising prices to maintain or expand its market space as well as profit.

Brand marketing expert supported by Yu Fei. Yu Fei said in an interview with Xinhua, contraction in the European and American markets, and strength of the Chinese market for luxury goods prices brings motivation, "because foreign product brand management strategy, currently, foreign luxury goods companies master the markets say, value-oriented capacity."

authentic louis vuitton outlet Rising marketing costs are leading to specific reasons for luxury prices? Zhou said, "this is not reasonable. Luxury goods are divided into two types: a high marketing costs are very high, but in fact the input-output ratio, definitely are the winners, another luxury is top, very niche, markets are manifestly inadequate. "