mens online clothing stores CD products will be founded in 2008, is a specialized operating a substantial discount designer goods B2C enterprise, established five years to achieve explosive growth. CD products will be the fourth quarter of 2012 earnings, its net profit for the quarter of $ 6.3 million, becoming China's first profitable vertical electric. Only product from the market break today transformed into a market capitalization of $ 1.6 billion company, is one of the most incredible electricity supplier in China. In this article, specializing in discount merchandise, the only product once the industry criticized as clean inventory sewer, the "sewer" through several years of development, is the first to achieve profitability it? Research and service as a focus corporate brand and network marketing expert and trainer, Jack Liu teacher will only product will be how successful "counter-attack" on the topic of the discussion with readers. cheap fashion clothing
A differentiated positioning, to fill gaps in the market
CD products will be based on earnings data, 2012 sales of $ 692.1 million, a year-on-year growth of 204.7%. Such a distinguished record, the source of entrepreneurial team from the only product will be able to discover gaps in the market, a unique and accurate market positioning. The differentiated marketing theory based on the three-dimensional theory of marketing - cost to build a strong brand on the road "in the course of brand marketing, Liu Jack teachers that enterprises should be brave toward the blue ocean, explore gaps in the market in order to achieve breakthrough growth.
Unlike other large and medium-sized B2C website, the only product is not a traditional network sales model, but positioned itself as a company that specializes brand sale website. Brand sale website is actually nothing new in the United States and other Western countries, online sale industry has developed very mature, such as the United States TJ Maxx and Ross, French Vente-privee have become very successful large-scale online sale website . In China, the "Sale" main stay in the mall individual promotion, professional Bargains is very rare, B2C website specializing in the sale is almost no. Amoy to favorite brand products at low prices, not only the demand of foreign consumers, Chinese consumers also have this need even more urgent, but China does not appear to be professionally, on a large scale to provide consumers with low discount platform of quality branded products. Users to purchase discounted products demands exist for a long time has been less than meet the the market blank area, only product will be officially aimed at the business opportunities arising from market gap, to orient themselves to a website that specializes in brand sale, for as little as 0.5% brand shopping really caters to most consumer brands and offers both psychological.