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Before you run your first ad,beats by dre, before you send out your first email,polo ralph lauren, there are two important questions you need to answer.
1. Who is your target market?
2. What makes them buy or sign up with an organization?
The easiest and cheapest way for you to find the answer to these two questions is through testing and tracking. These avenues will highlight your advertising strengths and weaknesses and allow you to maximize your marketing dollar.
Testing:
The purpose of testing is to increase the response rate to your ad or offer. For instance, you could write a sales letter and test out different headlines for the ad. Often a headline can make all the difference in your response. Many marketers have increased sales by as much as 200% simply by changing their headline. Remember, even if your ad is producing steady sales,ralph lauren, you should invariably test. A minuscule convert could move your sales from steady to overflowing,louboutin ps cher!
Tracking:
You should keep track of everything you do in your business. Not just your profit and expenses,franklin marshall, but also your promotional and advertising campaigns.
Let's say,giubbotti moncler, for example, you're running an ezine ad. What kind of information should you keep track of? The most essential are:
Where you placed the ad including the name of the ezine and date the ad was run
How many subscribers to the ezine
The cost to you
The number of responses generated by the ad - Dividing this into your cost will demonstrate you how much you paid for each response
The number of sign ups you got as a consequence
Contact person and email address for ezine
The URL of the ad you used. This is especially important if you promote more than one program
Any comments or notes you'd like to keep
Headline used in the ad
You could also keep track of other items,polo ralph lauren, depending on how detailed you would like to be. The important thing is to study the numbers. Some ads may produce great interest but if no one buys,casque beats, your profit is zero. Other ads may produce unique a few click throughs but generate more sign ups. Which ad was worth the most to you? Obviously, the second one.
You will also probably utilize other forms of advertising, such as maybe a pay per click program, and it is just as essential that you keep track of these numbers as well. Set up a spreadsheet in Excel or keep one on paper. Every dollar you spend on marketing should be tracked so you don't waste precious money on things that aren't working.
Also, don't forget, if you have a prospect and you're not sure how they found you,ralph lauren pas cher, ask them! You must keep track of all your leads.
Do not underestimate the power of testing and tracking! By following these techniques,casque dr dre, you'll know exactly where you're making money online.
By: Anne Ahira
Editor The BEST Affiliate Newsletter
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