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Brand innovation COACH revitalized again

But in the 1990s, the global workplace quietly changed American women work style liberation. Wear do not have to be bound, or even fashionable, down a little bit, professional women can wear skirts, you can wear a variety of color you want. For a time, the Office of the great, full of a variety of colors, coach bag supply with this style are somewhat out of tune. At the same time, a large number of distinctive style of European luxury brands have entered the U.S. market, high-profile stance, open color. Second, change the design of the COACH, it has high recognition. A brand in order to establish an image in the heart of consumers, distinctive and high recognition of the shape is required. After two years of study, COACH was designed in 2001 as the main element of the bag to double-C printing. Skillfully brand elements applied to the shape of the package to re-create the unique style of the COACH bag. New season, COACH the first time with the dazzling colors of yellow, green, red, blue, white as the main. Virtue in one fell swoop, Discount Coach bags sale flew by Mummy package upgrades become fashionable tide package. COACH also started the expansion of product line, launched a package other than shoes, belts, clothes, glasses and jewelry. By extending product lines, COACH continues to attract consumers into the store. To tie in with each new Arrivals, placed in 700 stores around the world to make corresponding adjustments to highlight the new season in the most prominent position. And a new handbag style consistent with the scarf, wallet, and even store the audio in sync replacement. Can also be very new COACH COACH accelerate the pace of introduction of new products. Push the new frequency before taking the fashion boutique line, generally on a quarterly basis to launch a new product, sometimes even sell for a whole year. As a result, consumers will naturally greasy. Feedback on the follow-up survey of consumers according to COACH: cheap Coach bags sale has a loyal customer, the customer is generally three to four weeks will go to the store to look around. In accordance with the original shipment strategy will lose these loyal customers. Attracted these customers, and the COACH retain a sense of freshness, COACH new stock speed of adjustment once a month, to speed up the capture and analysis of fashion. COACH also can outsource a lot of luxury brands flaunt handmade, the cost has been to not fall down. As a sub-luxury brands, COACH needs to cut costs, you can not go to the old ways of traditional luxury. COACH produce a large number of outsourcing. COACH There are a large procurement and quality control team, their footprints all over the world to buy fabrics and accessories in the world, and manage the distribution of more than 50 foundries in 12 countries. The COACH regarded as a grow faster with the size of more than 10,000 enterprises in the world. But in the daily operations of the internal, whether it is different between employees or between different departments can communicate quickly and effectively. A large company, but the efficiency of small companies in operation, so to be able to run fast and lightweight. The secret of which lies within the company, any person between the cost of communication and cooperation between the department and the department. Departments and between departments, the seamless co-operation in the COACH, not only between individual employees, effective communication, cooperation between different departments is seamless and effective. cheap Chanel bags such as the reform of the shipping strategy, greatly accelerated the frequency of a new launch new products every month. In this way, from product development and marketing, product design department, outsourcing the operation of the Department of Management, to consumer behavior research must interact well in order to ensure that a month can smooth out the new goods. Encourage cross-sectoral cooperation, a project is often integrated staff from different departments, the company stressed that close cooperation between various departments, from the department as defined by the bound. Such as monthly flow of new goods, all sectors of the interlocking work closely together. First, the design department to predict the design of the next season, and then design and materials to purchase back to the operation of the Department of Management. In the pre-operational collaboration between the two departments. The new products come out, commodity marketing department will conduct the sales forecast, and new to the market through the various planning activities, while the customer feedback to inform the research department of consumer behavior. Consumer Behavior Research Department of this data analysis, and the cycle reflected to the design department. Cheap Juicy bags sale internally between the various departments, is such efforts seamlessly. And ultimately to promote decision-making a smooth landing implementation. COACH popular, you have the final say COACH Brand Image remodeling to be successful, a concern of consumer research and COACH are closely related to: closely track consumer behavior, and bent over to listen to consumer demand, is the cornerstone of the COACH rebranding. COACH, an approachable, but never let you cheapening the brand. This is a once suffered from the impact of traditional luxury boutique brand, but a solid consumer research based on strong team strength, the glow of the story of the brand a second spring.

nina66 24.05.2012 0 163
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24.05.2012 (4559 días)
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