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The Beats by Dr. Dre brand was launched in 2008 with a single pair of headphones, now known as the Studio.[2] Since then,Dr Dre Headphones, the product lineup has expanded to include several styles of on-ear/over-ear headphones,Beats By Dr Dre, several styles of in-ear headphones, and the Beatbox speaker dock. Some versions of the loudspeakers are colored red as part of a collaboration with Irish musician Bono's Product RED charity group.
The brand has also partnered with Chrysler Motors to install a "Beats Audio" speaker system in the Chrysler 300S.[5] At Consumer Electronics Show in 2012, Chrysler announced that the Dodge Charger would also receive a "Beats Audio" speaker system.[6]
Beats By Dr. Dre is a brand of headphones and loudspeakers marketed by hip-hop/rap artist Dr. Dre and Interscope-Geffen-A&M Records chairman Jimmy Iovine under Beats Electronics,Beats By Dr Dre outlet, LLC.[1] The headphones, earphones, and speakers sold under the brand are manufactured and distributed under an exclusive license by Monster Cable Products. As part of marketing strategy, the headphones often appear in music videos, movies, advertisements,Beats By Dr Dre Headphones, and other media.
Beats Electronics has partnered with several other companies to collaborate and design audio products.
[edit] References [edit] External links Beats by Dre Official Website Monster Cable The Official Site for HP computers with Beats Audio Beats By Dr. Dre Type Consumer electronics Industry Audio Founded 2008 Headquarters Newburyport, Massachusetts Area served Global Key people Dr. Dre, Jimmy Iovine Products HeadphonesAudio equipment, audio accessories Parent HTC Website beatsbydre.com
Following the initial brand and product release,Dr Dre Beats, the Beats brand began collaborating with musicians on design and marketing of the loudspeaker products. The company currently markets headphone collaborations with Lady Gaga, Diddy,dr dre beats studio headphones, David Guetta,2012 Beats By Dr Dre, and Lebron James, and has previously sold headphones with Justin Bieber.
1 Loudspeaker Products 1.1 Artist Collaborations 2 Other Audio Products 3 References 4 External links [edit] Loudspeaker ProductsThe first such partnership was with HP to design and market desktop and notebook branded as "Beats Audio" products.[4] These PCs include "Beats Audio" branding and software designed to enhance the audio output. The first computers to carry the brand were part of the ENVY laptop line, but the use has since expanded to other laptops and desktops.
[edit] Other Audio ProductsIn August 2011,Beats By Dr Dre Sale, mobile phone manufacturer HTC purchased a 51% stake in Beat Electronics, LLC in exchange for a $300 million investment in the company.[7] As part of the deal, HTC has exclusive rights among mobile phone companies to use the Beats brand. The first mobile phone to carry the Beats brand is the HTC Sensation XE with Beats Audio.[8]
[edit] Artist CollaborationsOn 12 January 2012, Business Week reported that Beats Electronics and Monster has decide not to renew their 5 year exclusive contract and would be ending their partnership.[3]
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