Anthropologie latest store to launch designer collabs

While Anthropologie's sister store Urban Outfitters is well known for its designer collaborations with the likes of Rachel Comey, the retailer will launch its own series of team-ups April 5 via a new Made In Kind collection.

Limited edition designer collaborations have long been creating hype and attracting retailers to mass market stores such as H&M and Target, with the retailers selecting one big-name brand to team up with at a time.

But Anthropologie's new collection stands apart since it will see 11 separate team-ups being unveiled all at once via the Made in Kind online platform, with the brand hosting multiple exhibitions each month on the site.

The debut collaborators include established creators such as Gregory Parkinson, John Patrick and Samantha Pleet, as well as lesser known names including Rachel Rose and British brand Place Nationale. Anthropologie's international stores will also be stocking some of the upcoming collaborations, including May's Charlotte by Charlotte Taylor collection. —— louis vuitton outlet