Analysis on the competitive environment of Chinese male fashion magazin

China masculine fashion regular market experienced long-term birth ,with the arriving of the new century and quickly became a concern of periodical market windowpane ,not only periodicals and rapidly enhanced in number ,and also each capital to various forms of intervention and the journals are in Joyful Valley enclosure ,permit industry to the market competition natural environment and development the situation generated lots of analysis and prediction .christian louboutin outlet
In Eileen Porter ,competition in an business is not accidental ,the root lies in the business economy structure .Intra-industry competition exists 5 competitive forces ,namely the actual industry competitors ,potential entrants ,replacement unit ,suppliers and consumers .
The five basic competitive power from the state and comprehensive strength ,decided industry competition and industry profitability .Provider two tight loose handicap periodical development masculine style periodical suppliers including government ,talent and publishing production raw substance suppliers .
This three party providers show two tight shed ,affected our state masculine fashion periodical development .ISSN tight government gets the supplier is mainly because the actual government decided to issue the approval ,and issue approval limits are all capital into masculine fashion regular market is the most difficult access threshold .
According for you to China current policy, the country does not enable businesses or individuals to set way up journal or sponsored publications .On the issue of state ,,guideline ,the actual journal staff ,promotion ,distribution channels and options for implementation of strict administrative check-up and approval system .
At present the country has in principle no longer through the modern ISSN applications ,and in 2003 the press straightening ,was closed in 673 newspapers ,which often further reduced ISSN resources ,improve the industry boundaries to entry .
National classics trade appoint discharge foreign investment guidelines ,the posting industry is a unacceptable industry .The talent tight talent present is also influenced by the masculine style periodical development an important factor .christian louboutin boot sales
For case, in editing ,domestic style journals in the fashion data has been basically with intercontinental standards ,but the editorial personnel for the foreign information running ability has merely been delayed ,not very good to be absorbed into their unique things .
The editorial staff within the aesthetic sense, but also along with foreign there is no compact gap .A qualified fashion editors should be capable to guide the people ,faced with the actual complicated fashion trend with strong discrimination ability and also judging ability .
But at offer our country fashion regular editors still have not little variance from these requirements .Not only is the actual editorial staff ,with modern-day management concepts of periodical management talent is lack of .
Raw material supply of loose from the publishing business ,publishing industry raw substance suppliers is to point to stay in the industry ,upstream of the publishing business to provide paper ,producing equipment and raw materials manufacturers .
In The far east, paper ,printing machinery along with other industries is more start ,is perfectly cut-throat market ,industry low barriers for you to entry ,market adjusts skill strong ,international ,real estate market supply sufficient ,generally do not appear very much shortage ,the publishing industry for the supply of sth.
capacity is not substantial ,the competition pressure is formed .After our country joins WTO ,the lowering of contract deals ,paper and other printing components prices decline ,the publishing business to reduce costs ,improve high quality ,produced positive impact .
Thus they on periodical negotiation force is not solid ,competitive pressure is .Gain access to into WTO accelerating the industry competes thoroughly, periodicals printing cost drops relatively ,C Louboutin footwearis definitely conducive to the periodical industry growth .
The buyer needs molding gave birth towards the masculine fashion periodical market masculine style periodical buyers mainly includes not one but two parts :readers and also advertisers .The reader need gradually shaped gave birth towards the masculine fashion periodical market viewer is masculine fashion periodical final consumers and buyers .
In the past ,due to the male in the actual rough personality and fast reading habit minimize below, forming a man reading newspaper ,woman reading a magazine ,the male readers to the fashion magazine neither choice is plus a stylish lack of need .
In recent years, with enhancing our country economy and social change in the wind ,the male in the masculine style periodical demand changes .The first is the immediate development of our economy ,the high income groups of males increased gradually ,they're disposable income on the consumption fashion mag capacity ,and their own literacy so actually eager to have their own unique culture and life exciting ,so fashion consumption has become a possible and also demand .
Secondly ,men from the mentality began caring for self ,concentrate on the quality of life ,public thoughts and opinions will this argument repeatedly expanded ,eventually developing a new social trend , prompted men began the round of new spiritual awareness ,so that more and more men think they need to be paid out attention ,care and self-expression .
Finally , man reading newspaper ,woman reading a magazine newspaper about the world ,Tv set entertainment magazine ,social stratification masculine fashion regular reader market gradually formed .
Luxury goods market warming up expanded the masculine fashion regular advertisement buyers advertisers is masculine fashion periodical important buyer .Chris Louboutin shoeOn account of the particularity of fashion periodicals positioning -- profit style mainly rely on advertising ,which often decides its advertising positioning in periodicals positioning play a major role in the position of .
As the reader in the way of measuring the journal ,is the advertisement and the diary as a whole to realize .Marketing reflects periodical information ,readers often through promotion to judge the journals ,article thought quality ,value and also market value .
Therefore ,readers and also advertisers is a fashion mag two lifeline ,advertising and the relationship between regular with the commercialization of the further growth will be more and more close .
Although the domestic fashion industry is not really developed ,many people usually are not optimistic about China became the masculine fashion periodical market basis .But at the same time we can see, China rapid growth has attracted more and more international famous brand vision ,they are quite interested in Chinese male market ,currently have landed in The far east ,and China as a new way to market .
China fashion industry although in visibility ,style content and grades and intercontinental major suit some distance ,nonetheless in the strength is strong, they also hope that by means of some of the more professional tactic in brand awareness and also its design and location has a very good high ,fundamental essentials men the development of journals provide growth platform ,in order to entice advertising investment provides a good external opportunities .
But total, the masculine fashion periodical reader market has not really developed very well ,the actual periodical brand influence has not really formed a solid force, so in addition to style magazine several series of journals ,periodicals and also other fashion advertising discourse found ,are in the inferior position ,tips on how to avoid homogenization ,show their journals comparative advantage and the breakdown of publications and promotion market ,other fashion mags and problems to be sorted out .
In the fierce competition of industry after entering the actual WTO,C Louboutin schuhe our country male fashion magazines appeared some new changes :one is the very first native of fashion periodicals are renamed ,correcting for men mag; two is the new mag in the past two years the immediate emergence of .
Industry competitors for you to enclosure ,in this market situation is uncertain as to expand their market positions ,with the positioning of products to accelerate the adjustment of .According to the market principle of three one rate ,the top about three market is a mature ,constant market .
At the same time ,the top three followers and behind the larger difference ,before the three profit adds about almost equal to that of the back all the following sum .This point in the female fashion magazine market performance from the more obvious .
But in the men magazine is simply just beginning to appear, market levels of competition pattern has not ended up completely settled the case, who will get to be the market before three still unidentified .Relatively speaking ,the actual fashion magazine the magazine the relative durability of strong: Sir and the Us fashion is famous Esquire copyright cooperation , health fashion and has a circulation of 3530000 well-known foreign male publication Men Health copyright