 |
A multi-brand strategy to respond to new competition
A resort in Beijing Huairou, when the reporters and Jeanswest International (HK) Limited part of the staff to Several CEOs look like a child playing.
but the size of the city to seize the Chinese market, the construction of nearly 800 stores, with 40 million members. So, how do you look at the first loss of old customers. Yeah! This year is a nostalgic rush of wind, which is a mood throughout the fashion industry, we can not miss supra tk, especially women, a wonderful selection of geometric patterns, eye-catching color-cut refutation, exotic silhouette printed map, Lang Lang The music theme and slogan. Meanwhile, we also paid great attention to the movement of elements in the clothing of the application today to see the new display in the autumn and winter, we have to 'outdoor exploration' design theme, using the popular cotton fabrics, stress natural and comfortable feeling.
Speaking about 10 years to get a bigger mass-market and one reason, the reporter found a Jeanswest brand expansion strategy a secret: let the
Liu Weiwen's theory is: overseas brand, quality and reputation are the most impressed people. Just to mainland China, the Jeanswest brand positioning is young, it is not too far ahead, to keep up with trends, so moderate the most important. Some companies just beginning to pursue a large profit, the price are very high; we pursue reputation of the brand, not voice, not to waste money on voice who have profits back to society. We have held for many years, One of our business, Xun Yang, chairman of years is unchanged by the expansion of the secret of his territory.
He further explained, the first ten years New Balance 320, Jeanswest done to comply with this rule, so that in good time Jeanswest occupied most of the urban market. When the main point of grasping after, there was the result of regional cultural differences in service problems caused by the different. Then the problem is, who can do the public body according to Chinese characteristics to make clothing? So that people can dress fashion without expensive? This is all the clothing enterprises. Jeanswest that serious thought has to do it, get a good return, by
Liu Weiwen readily replied new balance toning, which is the search for
Jeanswest has been taking direct management of roads, which facilitate the mobilization of the country's information base. However, in 2001, found that peer companies are too many imitators, with their own style and rarely timberland field boots, resulting in increased inventory. In this industry, the greater the cash flow is the best, this will be the industry's right to speak. So we decided to go bargain way, the greatest benefits to consumers, so that the brand has been recognized by the people. First to 30 yuan a pair of jeans, the absolute value for money. Then go to a different positioning of the product market segments. At that time, we get a profit, advantage is reflected in the scale. Because more than one equilibrium point is a big win. This time, the company immediately to strengthen the information management and personalized service.
Liu Weiwen said: of.
Now, this is our business every day, to question their own topic: Where is competitive? Jeanswest brand is set 30 years ago in Australia, but culture also does not stop increasing. Our designers in Hong Kong and the Mainland designers around the world to run a year, because of the sound resources to the domestic and foreign elements together, the product hit rate high. Now almost no inventory.
Liu Weiwen said, Young Hoon stressed: past successes are not representative of what the future to get the public recognition in order to maintain the vitality of the brand permanently. We use 11 years more than 20 provinces and cities to seize the market, set up nearly 900 specialty store, in front of the 2003 sales year on year, an increase of 20%.
In China these years, our company has always stressed a sense of direction G-Star womens, strategic, information management, as well as a collection of Chinese and Western cultures of these advantages. In culture is also an occasion to talk of. Glorious Sun Group is a listed company Jeanswest it all over the world there are other brands. China's accession to the WTO, we feel, the real time to a leveraging each other. Group also stresses strengths. Jeanswest brand over the years in sponsoring the fame hit the big brands to China, will get a multiplier effect. Oriental Plaza in Beijing this year set up its first joint venture called the speed of high-end stores, the price is 3-4 times Jeanswest is to guide the trend. We are doing with the trend and the trend of the decisions cited are considered
Pressed by reporters were answered. principle now, we changed. Whether store decoration, clothing styles or advertising, etc., have a more clear European style. Topics related articles：
