Report Name :2010-2015 investment in China's luxury market research and forecast report
Published by: Reporting Advisory Network
China Contact: Chen Chen
Tel: 28275109
work QQ: 875882700
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Details Source: http://www.china-baogao.com/Html/news_33027.htm
report provided a summary report by the Research Advisory
The Masterpiece Research led enterprise management company wrote the report with in-depth market research data, based on the development trend of the world's luxury goods industry as a whole, the Chinese luxury goods sectors of the economy, the major market segments, consumer and marketing, focusing on business conditions, etc. analysis and forecast, and the overall future development of the luxury industry and trends of the environment and assessment, and finally in front of a large number of analysis, forecasting, based on the study of the luxury goods industry in the future development and investment strategy for the luxury business In the fierce competition in the market insight into the opportunities, according to market demand to adjust business strategy, as strategic investors to choose the right investment opportunity and the company leadership to do strategic planning to provide accurate market intelligence and scientific basis for decision making, while banks credit department also has great reference value.
(Note: This report will be updated to maintain the real time for business in this rapidly changing era provide the latest information, enabling businesses to grasp the development of the situation, adjust response strategies.) Report of the first part of

development of the industry analysis

Chapter Overview Section luxury related concept
a luxury, luxury defined
two luxury properties < br> Third, the luxury goods category
Section Introduction
a luxury brand, the world's leading luxury brands
Second,Cheap Louis Vuittton Handbags, the characteristics of a luxury brand international luxury goods industry
Chapter
overall analysis Section I Overview of the global luxury goods market
A history of the world's luxury goods industry
Second, the basic characteristics of the world's luxury goods industry
Third, the financial crisis the international luxury market structure
Fourth, the international competing luxury apparel brand children's clothing market
five force in 2009, the global luxury goods market development trend analysis Section II the United States

one frustrated U.S. luxury consumer confidence
Second, the U.S. luxury brand positive response to the market downturn
three sales, the U.S. luxury senior store development strategy
Fourth, the U.S. luxury tax system in Japan
a brief
Section, the Japanese luxury market matures < br> Second, the economic recession, the Japanese luxury weak
Third, the concept of luxury consumption in Japan has changed

a fourth Russia, the Russian luxury market segmentation to accelerate
Second, Russia rapid growth in consumption of luxury goods
three, medium and small cities into Russian luxury development of new hot
Fourth, the international luxury goods companies favor the Russian market
other
a V, the British luxury goods sales prices < br> Second, the French luxury goods industry suffered the impact of
Third, the Swiss luxury brand to accelerate market expansion in Asia
four, India continued to grow
five luxury goods, luxury consumer market prospects in Brazil
Chapter China's luxury market analysis Section I China's luxury market
causes
one of China's reform and opening up to promote economic and social development
Second, the urban-rural income levels have been significantly improved
Third, China affluent groups has grown in strength
four credit card help the rise of the domestic luxury market
five Chinese luxury goods market roadmap
Section II Overview of China's luxury goods industry
First, China's luxury goods development of the industry review
II Analysis of China's luxury market capacity
Third, the Chinese luxury goods industry based
four, prompting the development of China's luxury market favorable factors
5, China's luxury goods industry opportunities and challenges
Section Development of China's luxury market
First, the Chinese luxury consumer market was strong
Second, the Chinese luxury consumer market continues to expand
three new features of the domestic luxury market
Fourth, China's luxury market has become more sophisticated
Fifth, China's luxury goods become more rational
six, the 2009 financial crisis, China's luxury market performance analysis
seven luxury mainland China in 2009 market growth forecast
eight in 2009, the Ministry of Commerce of lower part of the luxury high tariffs
fourth China luxury industry problems and deficiencies
one of China's luxury market, the main problem facing
Second, restricting the development of China's luxury market barriers
three operations in the domestic luxury shortcomings
Fourth, China's lack of domestic luxury brands
V China's luxury market development strategies and suggestions < br> First, to promote the development of China's luxury market strategy
Second, the luxury goods industry to address the financial response to ideas
Third, success in expanding Chinese luxury goods market, the key strategic
Fourth, the Chinese luxury goods companies to create local direction of the brand
second part of the sub-industry analysis
Chapter Chinese class luxury jewelry market analysis
Section Overview of China's jewelry industry
A review of China's jewelry industry
Second, China's jewelry industry has made considerable progress
Third, China has become the world's third largest jewelry consumer market
four in 2009, China's jewelry export status
five untapped domestic market, men's jewelry
Sixth, China's jewelry consumption trends segmentation
Section Analysis
a jewelry market, jewelry consumer market
Second, market intermediaries
three jewelry, jewelry producers market
Fourth, the service market
jewelry gold jewelry
a third quarter, China's gold jewelry industry, stage of development
Second, China has become the world's second largest consumer of gold jewelry
Third, China's gold jewelry industry innovation and development
Fourth, China's gold jewelry consumption tax is expected to cancel

a fourth diamond jewelry, Chinese consumer demand for diamonds continues to grow
Second, China's diamond jewelry to the direction of diversification
three China's diamond market will usher in a new round of rapid growth
Section V describes the main
a jewelry brand, Cartier (Cartier)
Second, Tiffany (Tiffany)
three treasure Boucheron (Boucheron)
four, De Beers (De Beers)
five Swarovski (Swarovski)
Chapter Chinese class luxury watch market analysis Section I China
Overview of high-end watch industry
First, the Chinese watch market overall development
Second, the high-end Swiss watch sales in the Chinese market heating up
Third, the high-end watch brand to actively explore the Chinese market
four, made watches competition with foreign brands
five domestic watch manufacturers need to enhance brand awareness
Section
a part of the regional market analysis, business opportunities in Shanghai high-end watches aftermarket fade
Second, Shenzhen The luxury watch brand
three positive response to the financial crisis, Changsha luxury consumer market heating up
four watches, Swiss watches suppliers competing to force foreign Chongqing market
Section
major high-end watches Brand A Rolex (ROLEX)
Second, Patek Philippe (Patek Philippe)
Third, Vacheron Constantin (Vacheron-constantin)
four, Audemars Piguet (Audemars Piguet)
five, Omega (Omega)
Chapter VI of the Chinese clothing market analysis
Section luxury high fashion market, China
an overview of the development of domestic high fashion market potential
Second, domestic agents and foreign luxury clothing manufacturer competition
Third, Chinese clothing brand in 2009 to test the water
four luxury market, China's senior men's sustained and rapid development of market
five channels of high-end clothing down to become a trend
Section
an haute couture, haute couture has become a luxury goods
two well-known fashion brands competing to seize market share in China
Third, the haute couture brand management guidelines for major high fashion brand
Section Introduction
A Downer? Karan (Donna Karan)
Second, Versace (Versace)
Third, Valentino (Valentino)
IV Prada (Prada)
Fifth, George? Armani (Giorgio Armani)
Chapter
Chinese wine market analysis Section I China luxury high-end wine market overview
First, the status quo of China's high-end wine market < br> Second, the domestic high-end wine market structure facing adjustment
Third, China's wine industry ushered in a luxury development opportunities
Fourth, the Chinese luxury goods market wine challenge
five high-grade Gift wine consumption tends to rational
six high-end wine sales in China Problems and Solutions
domestic high-end liquor market analysis Section
First,Louis Vuitton Online Outlet, China's rapid growth in high-end liquor consumption
Second, China's high-end period of steady growth into the liquor market
Third, China's high-end liquor market, the basic pattern
Fourth, the financial crisis on the domestic impact of high-end liquor market
five new liquor consumption tax rules lead to high-end liquor prices go up
Section analysis of the domestic high-end wine market
First, China's growing demand for premium wine
Second, the further expansion of China's high-end wine market
Third, the local wine production operators to develop high-end market
four premium wine The fourth major market ideas

a high-end wine brands introduced, Remy Martin (REMY MARTIN)
Second, Martell (Martell)
three, Hennessy (Hennessy) < br> Fourth, absolute vodka (Absolut Vodka)
five, Chivas (Chivas)
Chapter Chinese class luxury yacht market analysis Section I China's yacht industry is facing
policy environment
First, in 2008 China's development
Fifth, to promote industrial upgrading of China's yacht policy recommendations
Section II Overview of China's luxury yacht industry
an Asian market into the world yacht new focus
Second, a good development momentum of China's yacht market
Third, the financial crisis continued rapid development of China's yacht market
Fourth, the domestic yacht market competition
five broad development space for China's yacht market
III part of the regional market analysis
a yacht
five cruise yacht industry, yacht industry in Sanya, Hainan Province to actively promote the development of
fourth major brand introduction
a luxury yacht, Riva (Riva)
Second, Sunseeker (Sunseeker)
Third, Beneteau (Beneteau)
four Baitai Mu (Bertram)
five, Princess (Princess)
Chapter other luxury segments of high-end market analysis
Section cosmetics
First, the Chinese luxury cosmetics market overview
Second, the domestic Japanese companies to enter the high-end cosmetics market
Third, China's consumer market is gradually growing senior perfume
Fourth, the Chinese high-end cosmetics, consumer characteristics of < br> Fifth, the domestic market of luxury cosmetics marketing strategy
six major brands of high-end cosmetics market introduction
Section
a high-end furniture, luxury furniture market has great potential
Second, China's high-end furniture market development status
Third, the international line furniture brand optimistic about China's high-end market
Fourth, the European high-end furniture manufacturing strategies in the Chinese market
five high-end furniture consumption tend to be younger
Section
a luxury car, luxury car brands over foreign expansion in China accelerated
In 2008 Mercedes-Benz sales in the domestic luxury car market leading
Third, China's luxury car market in 2009 bucked the trend
Fourth, the financial Chinese high-end automobile market crisis accelerated structure adjustment
five, top luxury cars in China marketing strategy
six major luxury car brand introduced
fourth
a private jet, private jet had become new trends in domestic consumption of the rich luxury
Second, the right to control the approval of China's private plane gradually relaxed
Third, China's private aircraft market development challenges
IV private jet in China in 2020 with capacity up to 2000 < br> Chapter Chinese luxury goods market, regional development analysis
Section
a Shanghai, Shanghai luxury shopping district development process
Second, the international luxury brands to increase efforts to expand the Shanghai market
three Shanghai luxury market of choice for Mainland
Fourth, the economic crisis luxury goods giant contrarian expansion
five in Shanghai, Shanghai luxury stores changes to the business strategy to tackle the crisis

a Section Beijing, Beijing luxury goods industry profiles
Second, Beijing luxury market is gradually expanding
Third, Beijing's luxury shopping district development pattern
Fourth,Coach Outlet Store Online, Beijing Xidan Ginza warming
five luxury business investment, the Beijing market there second-hand luxury goods stores in Guangzhou
a
Section, Guangzhou luxury consumption continued to grow
two, Guangzhou luxury features
three consumer groups, Guangzhou luxury consumer market problems
four Guangzhou is expected to rise luxury new business district of Shenzhen

Section A Overview of luxury goods industry in Shenzhen
Second, the basic characteristics of the consumer market in Shenzhen luxury
three top international luxury brands bullish Shenzhen market
four luxury shopping district of Shenzhen to accelerate the pace of transformation

a V Hangzhou, Hangzhou luxury spending power crescendo
Second, the new business district of Hangzhou actively to build a luxury
Third, the international luxury brand market
four roots in Hangzhou, Hangzhou, or will become the br> Section
an overview of the Chinese luxury goods, the development status of China's luxury consumption
Second, the rapid growth of China's luxury consumption reasons
Third, China's luxury consumption characteristics
four China's major consumer of luxury goods
five, the development trend of China's luxury goods
Section II the main features of the Chinese luxury consumer behavior
one, conspicuous consumption
Second, blindness consumption < br> Third, the personal consumption of luxury goods in China
Section
a group identity,
two demographic characteristics, psychological characteristics
Third, the purchase behavior
fourth major consumer of luxury goods channel Introduction
a brand stores
Second, Outlets
Third, purchasing
four others, foreign net purchases
five new outbound luxury shopping
V On
a new luxury concept
Second, the new luxury consumer motivation
three new luxury consumption patterns
Chapter XII the first luxury goods industry marketing analysis

a luxury marketing strategy section, different types of luxury marketing strategy
Second, based on consumer luxury marketing strategy
Third, China's consumption of luxury goods marketing
Fourth, the luxury brand
five terminal marketing strategy to improve the marketing of luxury goods in China Suggestions
II international luxury brands in the Chinese market, marketing strategies and inspiration
an international luxury brand in China's target market
two , the international luxury brand marketing strategy in the Chinese market
Third, China's domestic luxury brand marketing inspiration marketing luxury
Section
a reference case, Louis Vuitton, to enhance the brand value
distinguished Second, the successful Cartier
the Chinese market three times
Maotai into four luxury brands, three chapters of the world's leading luxury goods companies operating Analysis Section
Louis Vuitton Group (LVMH)
I. Introduction
In 2008 LVMH acquired Swiss watchmaker Hublot
three 2008 Louis Vuitton Group's operating status analysis
four in 2009, Louis Vuitton Group's operating status analysis
Section Richemont (Richemont)
I. Introduction
Second, fiscal 2008 Analysis of peak calendar
Group operates three calendar fiscal 2009 peak operating conditions of analysis
four Group, Richemont accelerate the expansion of China's inland market
five, re-acquisition of a strong impetus to development and growth of the Richemont Group
Sixth, the Richemont Group, the Third, the operating conditions of 2009, PPR Group analysis
4, 2008 PPR Group's cosmetic brand L'Oreal acquired
five, Gucci Group into Paris in the spring of the fourth quarter core brand
Swatch Group ( Swatch)
I. Introduction
In 2008 SWATCH Group analysis
three operating conditions, operating conditions of 2009 SWATCH Group analysis
Fourth, the financial crisis in China contrarian expansion of the Swatch Group
V Chanel Group (Chanel)
I. Introduction
Second, the financial crisis, cold
Chanel Group operates three Chanel's marketing strategy
fifth scenario part of the industry trends and investment strategies
Chapter XIV Chinese luxury goods industry trends and prospects of China's luxury goods industry
Section
a future development trend, China will become the new rich luxury goods groups in the main
Second, to train our own brand into the luxury goods industry development direction of China's
Third, the luxury goods industry, or will choose the
a luxury industry outlook, the Chinese luxury goods market will further expand
Second, China's luxury market outlook
Third, in 2014 China will become the world's tenth largest consumer of luxury goods market
chapters Chinese luxury goods industry, investment analysis investment opportunities
a
Section, under the influence of the financial crisis to emerging markets, luxury transfer
Second, the Chinese luxury consumer market contrarian expansion
three economic downturn, the Chinese luxury goods Nanyi enthusiasm
Fourth, the Chinese luxury goods market investment potential
Section
a hot investment, foreign enterprises to speed up the layout of Chinese high-end luxury market
Second, the domestic personal investment and consumption of luxury goods market, the rise of
Third, vigorous investment in the Yangtze River Delta region
four luxury market, luxury second-hand market by the middle class welcomed
five investment opportunities
cognac collection contains the first three investment risks and strategies
one
two policy risk, market risk
Third, the investment strategy
part of the chart directory (the directory for details, please call request)
Chart: China's luxury consumer groups, academic composition
charts: age structure of China's luxury consumers
chart: Chinese consumers to buy luxury goods major types
chart: 2007, China imported watches the amount of
chart: 2008 China imported watches (part of) tax
chart: the end of 2008, Beijing has been opened or planned high-end stores
chart: Guangzhou luxury goods groups of all ages distribution
chart: Guangzhou luxury consumer groups educational status
chart: distribution of luxury goods groups in Guangzhou
chart: Guangzhou luxury consumer groups, mainly to buy the type of goods
chart :2007-LV group in December 2008, condensed income statements
chart : January to December 2008, Group operating income divided LV business situation
charts: January to December 2008, the percentage of LV Group operating income (by region)
chart :2008-LV in June 2009 the Group's consolidated profit and loss Table
charts: January to June 2009, Group operating income divided LV business situation
charts: January to June 2009, the percentage of LV Group operating income (by region)
fiscal calendar chart :2007-2008 Group's consolidated income statement
chart peak 2007-2008 fiscal calendar group sales and operating results, the peak areas of the business case
2007-2008 fiscal calendar chart peak sales of sub-regional group
chart :2007-2008 Group financial calendar sales channels peak graph of
the first half of fiscal year 2008-2009 Richemont Group's consolidated income statement
chart the first half of fiscal year 2008-2009 Richemont sales and operating results, business conditions < br> chart in the first half of fiscal year 2008-2009 Richemont Group's regional sales income
chart the first half of fiscal year 2008-2009 Richemont sales channels of
chart :2007-December 2008 PPR Group Condensed Income Statement
charts: January to December 2008, Group operating income by business PPR situation
charts: January to December 2008, PPR Group's revenue by region
:2008-2009 6 chart PPR Group's consolidated income statement on
charts: January to June 2009, Group operating income by business PPR situation
charts: January to June 2009 PPR Group's revenue by region
chart :2007-2008 December SWATCH Group Condensed Income Statement
charts: January to December 2008 SWATCH Group segment income
chart :2008-June 2009 SWATCH Group consolidated income statement
chart: 2009 1 - June SWATCH Group segment income