, High low-end cookware brands and products have gained good development, manufacturing processes and product quality are also constantly innovate and upgrade continuously to meet consumers' increasing quality and performance requirements, the competitiveness of the industry as a whole has been greatly strengthened, domestic and foreign markets have received considerable progress.

but the last two years as raw materials, labor costs and channel costs increased substantially, the cookware business survival and development have created a greater pressure. On the other hand, consumption upgrade and 34 market prospects, cookware industry is still large room for growth.

Market cooking utensils cookware is metal products industry, daily hardware class, China's hardware industry has a long history and relatively strong production strength, an important component of China's light industry. Cooking utensils including pressure cookers, frying pan, pot, milk pot, frying pan, steamer, etc. Currently there are about 1300 industries and enterprises in more than cooking. After 20 years of development, domestic utensils industry has matured,Moncle Outlet Store, the overall average annual growth rate of about 8%. Market is dualistic structure, urban markets mature, competition is relatively intense, high degree of brand concentration to Supor and ASD-based industry leader in brand accounted for the major market, major growth comes from the replacement and new products, Thus the overall slower growth rate; urban and rural market prices relatively cheap, brand spread to second and third tier brands, but because of the number of households in this market is far more than the urban market, so the market potential. In competition, the domestic industry is undergoing cooking utensils by the number increased to improve the quality of the product by the price competition to competition, service quality competition and the evolution of the overall strength of the competition. China's accession to WTO, the trend of internationalization of the domestic market, more and more obvious. According to statistical data and industry estimates that in 2009 Chinese cooking utensils product value of about 325-345 million, of which the domestic market of about 95-110 million, accounting for about 30%, export value of about 210-230 million, accounting for 70% . From cookware material point of view of consumer preferences, consumers mainly in the western countries mainly stainless steel and aluminum, according to the data show that about 43% of stainless steel cookware, aluminum cookware about 45%, 12% other material cookware. But iron cookware because of its use of the material category light and good thermal conductivity is gradually favored by consumers, and gradually expanding share of the next five years, the share of iron material will account for about 15%.

cookware industry is facing multiple pressures

1) rapid increase in labor costs, according to data obtained from the National Bureau of Statistics, even in inflation-adjusted dollars, China's migrant workers labor costs rose in 2009 15% -20% in 2010 to continue to maintain rapid growth, and this trend will further intensify in the future. On the one hand, all the residents basic living expenses such as water, electricity, transportation and other significant growth, directly raise the staff to maintain the rigidity of living expenses. On the other hand, inflation, leading all aspects of daily life of residents in the rapid increase in prices, real disposable personal income. These have contributed to rising labor costs. 2) channels with significant cost growth in major retail stores (including international and domestic stores stores) the expansion in the country, on the one hand they need to end the deployment of additional suppliers to its stores for service personnel, leading to the Supplier increasing terminal costs; the other stores in order to maintain operating costs will continue to require suppliers to assume more of the store cost. 3) brand publicity and promotion costs have risen sharply as consumption levels increase, consumers are increasingly turning to the purchase of brand products, and product upgrading is accelerating, enterprises need a lot of promotion and publicity for consumers to quickly understand product core selling point. But with a certain strength and influence of online and offline media resources are limited, so in recent years, various industry enterprises have stepped up to vie for media resources, media resources, leading to rapidly rising prices.

4)

rising raw material prices of nickel, chromium is an important raw material of stainless steel to nickel, for example, has benefited from rapid increase in tonne $ 10,000 to more than 50,Designer Handbags Outlet,000 U.S. dollars, led to Stainless steel prices from 16,000 yuan / ton rose to 43,600 yuan / ton. Although the global financial crisis in 2009, steel prices fell to 20,000 yuan / ton, but as the economy improves, the future was higher steel prices will continue to trend, recently reached 27,Louis Vuitton Outlet,000 yuan / ton. Aluminum prices in the production process consumes lot of electricity, while electricity prices on the rise, and China, and demand will absorb the excess supply, falling to lows in early 2009, the current aluminum prices have sharply risen to 17,700 yuan / ton, the next will likely continue upward. 5) accelerate the appreciation of the RMB exchange rate of RMB against the dollar from 8.27 before the reform to the current 6.45, has appreciated 22%, and with China's growing international status and the rise in the yuan is expected to continue to appreciate. The yuan to appreciate the one hand, direct deduction of the profits on the other hand international competitiveness has also been seriously affected. In this context, cookware companies have begun to consider the offer in exchange rates in the hope that the pressure of RMB appreciation, and gradually released to the customers and markets; the same time, the use of forward foreign exchange and other hedging instruments to reduce the impact of RMB appreciation, but appreciation of the adverse effects can not be completely removed. 6), cooking utensils and technical requirements of the enterprise funds increased pressure with the progress of society and consumption capacity, consumers are increasingly concerned about the cooking of beautiful, practical and health and other factors, which the cookware companies in the financial and technical aspects of a higher demand. This aspect is reflected in the material grade cookware products increased rapidly, from the traditional cast iron cookware, cast aluminum cooking utensils developed to stainless steel cookware, aluminum non-stick cookware and utensils composite sheet; cooking category also more single from the original pressure cooker, fried pot category development to more categories, which means that companies need more funding. Other cooking products processing also is undergoing major changes, such as automatic polishing line, stamping processing technology and equipment, surface treatment technology and equipment, and automatic packaging lines, etc., also need a lot of research and investment in equipment.

opportunities and pressures with the

1) the future market demand for domestic cooking space is still large as the number of urban households in China rising middle class and increase people's spending power will be further expanded to The quality of the cooking category and function of new demands, to the cookware industry, the larger room for growth. The current state of affordable housing policies to support and accelerate the construction of, but also will bring more to the cooking needs of the market opportunity, the state will be completed by 2011 10 million units of affordable housing starts, and these affordable housing The delivery is expected in two years is expected to bring to cookware industry needs about 15 billion. And with the increasing development of food culture and consumer demands for improved living kitchen cooking, consumers in addition to the pursuit of high-quality, brand outside of the cooking, the kitchen utensils (such as knives, shovel spoon, kitchen tools, etc.) the more the demand for and more attention, they also want to have a brand kitchen appliances, kitchen appliances category, so the future demand for space is growing, the development potential. 2) China is becoming the world's processing base metal cookware cooking utensils as part of a certain technical content of the labor-intensive industries,Discount Christian Louboutin Shoes, and Chinese cooking processing technology and product quality, and is close to international levels, international big business and some will be cooking processing bases to China, and some OEM brand processing in China, and some directly to the Chinese market purchases. According to statistics, in recent years in China's cookware purchases at an average annual growth rate of 30%. Therefore, the international market will also increase demand for domestic cooking utensils into a huge enterprise of vigor and vitality.

innovation has to be expected

1, composite materials of aluminum and stainless steel cookware prospects in recent years, the United States, Europe and other developed countries and regions, and gradually became popular in cooking products, a composite sheet , these products of stainless steel - aluminum composite sheet made of two layers composite sheet products (stainless steel - aluminum) and three composite sheet products (stainless steel - aluminum - stainless steel) of the points, the composite sheet with cooking utensils stainless steel and aluminum materials, the advantages of both technologies, stainless steel thermal conductivity problem has been properly solved, once launched soon after the market opened up the situation in developed countries, occupying a higher market share, profit is extremely rich. 2, electric cooking with cooking utensils will be a new bright spot Kitchen water, electricity, gas and other facilities improvements, electric cooker microcomputer control technology has matured, the appearance of fine development of electric cookware cooking utensils industry has gradually become a new bright spot. Overall, the domestic household kitchen electric cooker market is still in development stage, the rural market is in a fledgling stage. Therefore, cooking products, electrical, automation, intelligent, beautiful and of the cookware industry is another trend,Cheap Louis Vuitton Bags, and the resulting functional is also able to tend to people's health, convenience to provide further assistance. 3, the cookware industry in the next few years, China still has an international competitive advantage 1) Brazil by the exchange rate appreciation, high labor costs and the impact of lack of tax support, Brazilian cookware manufacturing competitiveness and export competitiveness, worsening trend; 2) India by inefficient bureaucracy, poor infrastructure, strict labor system and the high taxes impact the competitiveness of Indian cookware manufacturing and export competitiveness is low, little or no exports OEM products; 3) Indonesia's high-wage, labor protection and labor laws restricted the production of low international competitiveness of industry, cooking utensils, cookware manufacturing in Indonesia although larger, has some exports, but the threat is not China-made cooking, Chinese-made products popular in Indonesia illustrates this situation ; 4) in Vietnam have a certain competitiveness, primarily in Vietnam, continued modest currency depreciation, exports and manufacturing value-added tax refund incentives, but by the infrastructure, facilities and labor productivity and other constraints, the current Vietnamese cooking utensils made of less than to compete with China.

domestic cookware industry, the company's future strategy

1) the use of value-added products to enhance the brand,Coach Factory Outlet, enhance the competitiveness of the requirements for quality cookware consumer must translate into the requirements of corporate brand image; increasingly requirements increase the cost of cooking enterprises must improve value-added products, which are closely related with the corporate brand image. While the brand is the business and commercial channels important bargaining chips, the current market in the city has a relatively high degree of brand concentration, the future of urban and rural markets will face a brand reshuffle. Therefore, enterprises must strengthen brand building to enhance the competitiveness of enterprises. 2) the industry through technological innovation to improve competitiveness and strengthen intellectual property protection of traditional development model of low-cost expansion has been under increasing pressure to survive, you need to technological innovation, increase the technological content of the direction of change. Cookware industry is a traditional industry, but also the need for change and innovation. As an industry leader in Supor years to spare no effort to increase investment in technology, in-depth study of Chinese cuisine food culture based on the features of different materials and cooking utensils for innovation, that and other concepts, provide consumers with innovative products to meet the diverse needs. At the same time, they are more concerned about the protection of intellectual property rights, intellectual property protection by strengthening the company's product differentiation strategy, enhance the company's core competitiveness. This is the current industry trend of most businesses.

3) to promote industry standards, improve product quality

recent years, some products of the industry-standard technology is relatively backward, there is no corresponding rapid development of product standards to follow, Smokeless oil led to a similar incident, damage the interests of consumers. To this end, the industry is also actively enhance product quality, many companies with the responsible authorities to vigorously participate in industry standards and national standards of drafting and revision. As the country's metal food and cooking utensils Standardization Technical Committee, Supor and actively participate in national and industry standards-making. At present, participated in the drafting of the standards General Requirements sticky surface properties 4) enhance labor productivity, the implementation of cost leadership strategy as rising domestic labor costs, low value-added, low efficiency of the enterprises will face the risk of being eliminated. Cookware industry compared with other industries, the added value and efficiency are low, so companies should be more concerned about cooking to enhance the productivity of labor to ensure their competitiveness. By continuously enhance labor productivity through economies of scale, reduce labor costs in total costs in proportion to rising labor costs in order to avoid adverse effects on business. Daily necessities as cooking utensils, cyclical market is relatively small, domestic market growth and stability, while still increasing international market demand, China's cookware industry prospects. At the same time we must clearly see that the cookware industry is also facing a variety of increasingly complex situation, which made cooking a new business requirements. Chinese cookware company has only been overcome challenges, seize opportunities, to really leap to achieve sustainable development.

http://www.wujin.hc360.com2011 in China at 06:30 on October 10th and kitchen hardware