We have been advocating ZTE brand to go out, even if the co-branded and operators, but also through the mobile phone business, with the ZTE brand to play out. Driven by star local phone market, driven by the rise of the local market, global market, if Europe, America, Japan and China, the four market brands well, our global brand also up.
ginger: the debt crisis is an opportunity for ZTE or a challenge?
dialog
ginger: ZTE's cloud computing strategy focuses on what?
● 2008 global IT companies was selected hundred.
equipment market being the U.S. system of course there are some difficulties, I think it is for political reasons. However, ZTE is also better, because we are in Shenzhen and Hong Kong-listed companies, ownership structure, corporate governance more transparent and open.
at the product level, we will carry out consumer-oriented product planning, introduced for individuals, families, office solutions,abercrombie france, comprehensive intelligent terminal, through a multi-standard, multi-category, multi-family product model, to meet the needs of operators and consumers worldwide, and gradually build a global star product.
exchanged by Pakistani general contracting projects, the amount of $ 97,000,000, was China's telecommunications manufacturing companies overseas to obtain the maximum a communication
● 2006 years to support international market development, institutional reform and good management cadre support to send overseas.
end the first half of total shipments, ZTE achieved 60 million, of which over 35 million mobile phones.
Shi Lirong
In fact, between the terminal and the system both have a strong strength and easier to get the chance.
ZTE president
history: from the big country is geographically divided, a large T is divided by company size. Europe, Japan and the BRIC countries, large population, the economy is large, high investment in telecommunications equipment, and if measured according to company size, there are around 30 large T. There are hundreds of operators worldwide, but the real demand that only 20%. Who from the hands of big market and big customers get the most orders, who can become the biggest winner.
course, such a large investment is also directly bring us good results. Last year, a national patent gold medal to the two of us, this is the first gold medal awarded to the two patents a company.
History: U.S. terminal market is contested, if you want to do the mobile phone market, we must make the U.S. market. In the first three quarters, our end product sales in the U.S. grew 157%. We hope there will be a better development.
ZTE: President Shi Lirong three sprint world that wants the world's top 10 operators in the establishment of joint innovation center intern Xie Hui Chen Shu Qian Recently, ZTE President Shi Lirong (right) accept the Shenzhen Economic Daily editor in chief of Jiangdong Nan (left) interview. Chinese Commercial News reporters Li Bo and She Qunian Shenzhen, ZTE contract sales 突破千亿元 yuan mark for the first time, Chinese companies into The picture shows the corner of ZTE production areas. (Picture) Shenzhen Chinese Commercial News reporters Zhang Xiao and Yu She● 2007 International Year of the Breakthrough Strategy, the company's international sales accounted for 60 percent of the amount of total revenue, international revenue for the first time over the country.
In addition, most experimental cloud computing company, ZTE has been applied, such as ZTE global cloud computing center, see the host computer, only the display and the Employees can log on through a variety of terminal devices to the virtual desktop. Employees enter their account number and password, the system will assign a different identification of staff privileges, and provide the appropriate system.
CDMA shipments for two consecutive years ranked first in the world.
History: The reason why our company can develop to this day, because 20 years of innovation has been our core. Without innovation, there is no business survival and development. Innovation is not a casual, is according to market demand of customers, to solve their problems. Currently, we are the most popular in the market, to maximize the benefits of our products are from the market, customer needs.
history: including virtualization and cloud computing, including the framework, several years ago has been applied to various types of ZTE products, but the technology has not been up to industry level. Now we are two-pronged approach, on the one hand, and actively promote infrastructure
there is one-third of the world of cloud computing
History: Thank you. This award should belong to all employees of ZTE.
European and American markets will be a breakthrough
● 1995 launched an international strategy.
ginger: ZTE raised this year,
● 1997 年 the Shenzhen Stock Exchange A-share market.
history: Yes, all of China's cell phone patents, ZTE half. Perhaps some people do not know, China Mobile phones are now generally the TD with CMMB function. Many people think that is a broadcasting technology, in fact, about 40% of the CMMB patent from ZTE.
the first to go overseas, our main competitive advantage is cost-effective product, then, can provide the leading global providers of customized solutions for our key strengths, developed to , ZTE to TCO (total cost) the overall advantage to win.
we seize the carriers to the The traditional IT equipment vendors typically can only provide cloud infrastructure.
3G network construction basically ended, 4G has not yet opened the curtain for the jump in terms of the domestic telecom equipment manufacturers , is no small challenge.
word order
HKEx listing of H shares.
history: We are based on their degree of international market development and future trends in intellectual property layout. ZTE entered the first time since 2006 WIPO (World Intellectual Property Organization) ranked 100, and rapidly from 52, 38, 23, pulled all the way to 2010, the world's first two. Intellectual property rights to be able to foresee the future, laid out a number of years in advance. Last year 1863 the year of course is not only the results of a year, but contains a lot of original accumulation, which is a long-term continuation of the process.
at the market level, the use of already established marketing network in more than 140 countries, the advantages, firmly grasp the United States, Europe, China, Brazil and other key markets continued to expand in China's domestic market, while strengthening the European and American market breakthrough.
ZTE President Shi Lirong
● 1998 the Institute was established in the United States.
ZTE Events
ginger: Accumulate a large number of intellectual property behind the company must also have a lot of capital investment, ZTE in research and development in recent years the number of inputs, but also what gain?
now the wireless market is developing very fast, 2G, 3G, 4G For example, we do SDR (software wireless base station), we can solve this problem, simplify maintenance, the cost is also reduced. Hong Kong's largest telecommunications operator CSL on the SDR, the telecommunications throughput doubled 50 times, more than 30% lower cost, construction cost savings of 52 million dollars, covering only half of the original room.
the next decade, we are confident, as we have to continue to attract new things, do not rest on its laurels. The second good team building, we add fresh blood every year, upward trend is clear. Third, the spirit of arduous struggle can not be lost, which is the impetus for innovation, many products do well in front, perhaps the beginning of failure. Because to do too successful, easy to feel satisfied. Our product development staff, must take the most cutting-edge technology, which is the world's best technology out now you ask people to buy your products, your future is to find people to sell products, this day will come sooner or later.
changing in time when the international telecommunications market, ZTE is a positive attitude to make the transformation: the layout of intelligent terminals and LTE, cloud computing force,casque beats, the last two years do not get at home and abroad less impressive results, the constant breakthroughs in the U.S. and European markets for the industry praise.
high-tech product exports larger than the average degree of difficulty. Western more high-end customers, the more thoughtful consideration, including research and development, quality assurance, risk prevention, have figured out before selection with you. But once it is accepted you, your future will be willing to work with long-term cooperation and development.
● 2001, ZTE was founded in Hong Kong.
ZTE has been up in the re-up at the same time, it nearly two years in the communications industry has undergone enormous changes, Nortel bankruptcy, Motorola spin-off, Nokia Siemens (NSN ) and Alcatel-Lucent (Lucent) in the merger and reorganization, this trend is developing in depth - front dwelling in North America Alcatel-Lucent, Ericsson reserves the wireless, the two major strengths of the business services, Nokia Siemens Networks has announced up to 17,000 worldwide layoffs.
CDMA products to the worldwide market share of 30% of the first, fixed-line broadband market share among the world's second product, GSM products by the worldwide carrier frequency of the first three terms, sales of optical networking products according to amount of total ranks third in the world, according to the carrier frequency wireless product ranks fourth in the world total, terminal shipments exceeded 200 million, ranking the first Chinese manufacturer.
Ginger: You were among the first to congratulate ZTE in the past two years the development of domestic and international markets for all to see, especially in high-end market growth in Europe and up to 60% or more, is not easy, why there are such good results?
has just honored as He said, for innovation, ZTE can not have a shred of slack, but also continued to innovate, continue to increase international patent portfolio, in 2015 the world's top three telecom equipment sprint.
more opportunities than challenges
in this market environment, operators need to be more cost-efficient network upgrade, as we recently developed a new generation of wireless access network solutions, C-RAN. The idea is that technological innovation, in the past turned their eyes to focus on energy-saving cabinet, such as how the components inside the equipment be made smaller, but we go beyond this, through centralized processing, collaborative radio, real-time cloud computing architecture, green architecture and cloud radio access network technology to create next-generation wireless access networks, energy-saving equipment than the normal 60% -70% lower and lower energy consumption,abercrombie and fitch, there are already products in use. We calculated that, if China Mobile all use the C-RAN, a one-year energy savings are comparable to the Qinshan nuclear power station.
cloud security needs from internal management mechanism and system design to deal with two aspects together. We are now doing an identity network technology, a very high-end technology, mainly to solve the virtual era of network security issues.
● 2011 of 2010, the global world of international patent applications ranked second, first quarter 2011 PCT patent applications ranks first in global business. Statement 235 LTE essential patents for accounting for over 7%.
Currently we have 15 research institutes in the world, more than 30,000 researchers, Shenzhen, Shanghai, Nanjing, Xi'an, the largest four places, where We put the We proposed to build the world's most beautiful R & D center, so that our developers more creative burst, a lot of R & D center itself is an ecological park.
introduction of the all nine categories 40 types of standard 3G terminal products, sales exceeded 45 million, ranks among the world's sixth.
Shi Lirong graduated from Tsinghua University in 1984, a bachelor's degree. Hou Shanghai Jiaotong University to study communications and electronic engineering, and engineering in 1989 and a master's degree. 1989-1993 period, Shi Lirong Zhongxing Semiconductor Co., Ltd. of Shenzhen City Engineer. 1993 to 1997 as Deputy General Manager of ZTE new communication equipment. 1997-1999, served as vice president of ZTE, in charge of the company marketing. Since 1999, the Ren Zhongxing Communications Senior Vice President in charge of corporate marketing. February 2001 has Ren Zhongxing Communication Executive Director. Since 2002 head of global markets. Under his leadership, the ZTE overseas market share continued to grow steadily, and gradually become an internationally renowned manufacturer of communications equipment.
● 1985, ZTE predecessor - Shenzhen Zhongxing Semiconductor Co.,ralph lauren, Ltd. was established.
Ginger: ZTE's most important innovation is the DNA, ZTE can summarize what are the characteristics of innovation?
History: ZTE R & D costs per year for 10% of total income, even if the financial crisis in the past two years is no exception. 2006 to 2009, nearly four years, our R & D funds accumulated up to 200 billion in 2010 to one year of 70 billion yuan. Expenditure was approved in 2010, ZTE's patent license fee of $ 110 million.
we can not have a shred of slack on innovation, we are still continuous innovation. This year,franklin marshall, we put forward, and wants the world's top 10 operators set up a joint innovation center, but also continue to understand the needs of the market.
history: at the technical level, we have established from the system, terminals, applications to the mobile Internet services for the overall layout, specifically the deployment of a large R & D team.
intelligent terminal to polish the overall brand
ginger: ZTE has formally proposed this year will be fully transition to the intelligent terminal, in fact, since last year, Blade, Light Tab in selling high-end market, ZTE has been shown in the operational capabilities of intelligent terminals, this year's Skate performance is good. ZTE star models for a great brand to enhance the role.
2010 年 3 30, Yin Yimin, Shi Lirong as the new president to succeed. March 18, 2011, ZTE announced results for 2010, took office a year of Shi Lirong give a good 6.6 billion yuan, up 27.45%, the proportion of total operating revenue of 54.18%. Which Europe and North America revenue grew 50%, the proportion of total revenue increased to 21%, for the first time become the largest proportion of ZTE's overseas income areas. In the same year, the first 突破千亿元 ZTE recorded contract sales of RMB mark, into the Chinese companies
● 1990 years of independent research and development of the first data switch ZX500 digital subscriber market success.
history: opportunities and challenges,casque dr dre, opportunities should always be larger. European and American operators in Eastern Europe and increased investment in countries outside Europe, to compensate for the loss, and we will share in these markets higher. Of consumer products, they want a higher price for some products, which is more favorable for us, so this is our turn to overtake the key window period.
innovation to take root in the market
● 2002 years to achieve annual main business income of 11 billion.
Ginger: In recent years international telecommunications giants operating conditions are not ideal, it was considered possible future equipment from three suppliers account for about nearly 85% of the share, ZTE will enter the world's top three. How do you see? Accession to the WTO for the next decade, ZTE will be how to develop?
innovation must give customers a real value, this is vital. I have often told clients that
the industry's first complete TD-LTE/TD-SCDMA/GSM interoperability testing.
Shenzhen Chinese Commercial News reporters Chen Shushi and Xi Shengxie Wai Sin
ZTE 1995-1997, just enter the international market, exporting only a single product, are foreshadowing the trial stage. 1998 to 2001,polo ralph lauren, began a large-scale telecommunications projects contracting, diversified products to international markets. 2002, beginning in the international market strategy, talent, technology, capital and other four-round forward. In early 2006, we proposed MTO (multinational operator) strategy, which marks the period of overseas strategy into high-end break, on the one hand the development of mature markets in Europe and America, on the other hand in emerging markets and multinational operators.
history: to enter the global top three by 2015, we originally planned to achieve, but may be ahead. In addition to the international market, the domestic market can not be lost, changed dramatically in recent years, domestic, in the 2G era, we can slightest pretty good, but two years in the future 3G and 4G, we are definitely the position of leader . China is the global market is an important part in the domestic competition is global competition.
Jiang: China has just crossed the ?
Shenzhen Economic Daily editor in chief Jiang Dongnan
Jiang: Now the industry's criticism of cloud computing, one security, the second is the concept of not only real criticism of their results, do you think these two problems?
history: based on the In the past has not been popular, because some conditions are not met, such as bandwidth. Up to now, cloud computing related technologies than previously has been greatly improved, as the clouds opened up a huge space applications. The past, some good idea, can now achieve.
History: China's WTO accession a decade of economic development of the decade, ZTE's sales from 10 billion yuan to 1,000 yuan, a 10-fold increase, with this result is not overnight. We increased the organization's efforts, both in the team, strategy, or market expansion, have done a lot of hard work: small to large, from easy to difficult, from the neighboring countries to distant countries, from developing countries to developed countries, to the diversification of products from a single product, we came to be step by step.
and Huang Yingguo with signed contracts 300,louboutin,000 WCDMA terminals, 3G terminal first large-scale entry into the European market.
as ZTE chairman Hou staying behind the scenes and founder of the second term at the helm since, Shi Lirong has long-term overseas business. As early as 1995, he was a man carrying equipment to participate in ITU Telecom World in Geneva, Switzerland, only 2 square meters exhibition area, known as the Since last year as president, Shi Lirong ZTE led the two to achieve a breakthrough, one company revenue exceeded 10 billion U.S. dollars into China's Second, the technical innovation, ZTE achieved last year the world's second international patents, the industry first, this year also ranked global business international patent first.
ginger: Cloud computing is the hot topic now, some people say that cloud computing is the wine in old bottles,
ginger: ZTE in 3G era and transnational counterparts in the technical and intellectual property rights remained the same, the 4G, ZTE has a considerable number of key technology leader in the industry, leading global counterparts, it also allows ZTE has been considerable international right to speak.
CDMA services of China Unicom, China's independent intellectual property rights for the communications equipment manufacturers to obtain the first large-scale mobile communication network construction projects.
ginger: ZTE's international patent portfolio strategy two years into the fast lane. Last year, PCT (Patent Cooperation Treaty) applications in 1863,abercrombie, second in the world. The first quarter of this year, ZTE is a 974 of PCT applications, occupy the top global companies, more than the high-pass. If the momentum of development in accordance with this, ZTE is likely to become the world this year, the first PCT patent applications, why have such a good performance?
editor president
● 2005 In identifying the MTO strategy began to focus on developing cross-carrier market.
● 1986 the Institute was established in Shenzhen, began independent research and development.
● 2004 Athens Olympic Games year exclusive broadband Internet device support.
the United States now and in future will be our strategic markets. The system equipment did not make the U.S. market, or from their own reasons, because of our efforts is not enough, if you can not refuse a customer's innovation, then you will always get this market.
● 2010 was awarded the World Intellectual Property Organization and the joint assessment of China's National Patent Office of China's top patent awards,
History: The reason why the industry that the lack of tangible results, because of lack of cloud applications. The cloud service customer needs, rather than the concept of cloud, cloud services need to see their business to bring results. For example, ZTE internal eTrip cloud services, cloud services is real. Past employees travel, to complete the examination and approval, loan, booking, Hotel Reservation, invoicing, such a cumbersome reimbursement process, eTrip its network all migrate to the cloud processing, the 2010, eTrip services to reduce costs for our 100 million yuan, while also helping companies to attract more than 70 enterprise customers.
MTO strategy to obtain significant progress, Vodafone and other leading terminal operators, suppliers, and Sprint Nextel in the United States Wimax cooperate.
This year, we set up a Cloud computing research and development people. In the global cloud computing center in Nanjing has been built in the cloud computing this year's sales target of 100 billion yuan.
us in the past two years has been focused on large T in the large country, progress very quickly. Mobile phones, our Equipment in the system, this year's goal is to become the world's markets outside of North America's top 30 largest telecom equipment supplier company.
Ginger: How to layout ZTE intelligent terminal market?
● 2000 sales exceeded 100 billion yuan.
Shi Lirong lead the resurgence of all employees, to seize this historic global growth opportunities 4G/LTE development, global technology and market finished the layout, get in sync 4G/LTE technology leadership. First half of 2011, ZTE new commercial LTE contracts with more than 2010 full-year, fully breaking Europe and other high-end market, the world's top 30 largest telecom operator's network equipment suppliers. Under his leadership, ZTE has become the world's fifth-largest equipment manufacturers and in many of the world market leader. In 2011, Shi Lirong selected 2011 hundred people worldwide communications industry.
Ginger: In recent years, ZTE mobile phone growth momentum is very fierce in the world has also been very influential . ZTE very early into the field of mobile phone R & D, which is now paid off one of the reasons?
history: in the mobile phone business, we have not shipped as the primary goal, and began to invest in R & D and market focus to higher-margin smartphones, expectations Smart phones can reach 30% of the income share to improve the company's annual profit margin.
While high-end markets in Europe and America are now the majority of revenue still comes from the end product, but the end product as a breakthrough, a successful system products are also expected to cut into the mainstream carrier market. Can be expected, our overseas markets, especially Europe and other high-end market in a short period of time will be a breakthrough. We expect revenue in overseas markets this year from the current 54% share of further improvement.
signed with Canada Telus 3G terminal cooperation agreement, 3G terminal topped the North American mainstream carrier market.
history: Yes. ZTE has accumulated apply for more than 40,000 domestic and foreign patents, more importantly, the patent held by more than 90% is covered by the basic standards of international communications technology patents,ralph lauren, as well as covering the core of the communications industry key technology patents, our 6100 international patent applications item, you comprehensive coverage of 3G, 4G core technology, which has become the Women into the international market In LTE, last year we have invested more than 4,000 people in R & D, more than 2900 pieces of patent applications in the new round of competition in the telecommunications technical standards, have more right to speak. We hope to give ZTE's patent community to create more value.
ginger: ZTE and U.S. Sprint has just launched its flagship smart phone ZTE Warp, terminal market in the United States in recent years made great progress. ZTE's future strategy in the U.S. market is like?
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